Obika gets into the cigar event game
Filed under: Cigars
To look at this small Manhattan eatery, you'd never make the connection. Tucked in the atrium of the IBM building on the corner of Madison Avenue and E 56th Street, Obika seems like just another dine-and-dash joint to service the suited masses within a three-block radius. To judge this shop on a glance alone, however, would be a grievous error. In reality, its clientele consists of a mix of ardent regulars and tourists (mostly from Europe) who are committed to the magic made at this mozzarella bar. The customers' zeal was evident by their presence alone on May 21, 2009, when Obika catered the latest De La Concha cigar dinner.
Anthony Fauci, a partner in the restaurant, represented Obika at the cigar event, held in the store where he and his brother, James, have been regulars for as long as anyone can remember. In a new twist on what has become a regular occurrence for the Manhattan tobacconist, Obika provided a mozzarella and pasta tasting menu designed to complement the Camacho cigars featured.
The event was standing room only, as Obika took over the shop – lining the counters for food preparation and consumption. Instead of opting for traditional sit-down meals, store general manager Ron Melendi opted for a more fluid approach, in which guests could stand, sit at a boardroom style table at the front of the store or eat on available counters.









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