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Megha Mittal Is Escada's New Owner

megha mittalIf you had asked me earlier this week which suitor I thought would claim Escada as their own I would have guessed M1 Group, the owner of Faconnable. But the new owner of the German fashion house is actually Megha Mittal, daughter-in-law of steel billionaire Lakshmi Mittal. Mittal purchased the brand for an undisclosed sum.

Mittal beat out a bunch of fashion insiders including the former head of Gucci and persuaded the German insolvency administrator that she would be the best steward of the brand. She bought Escada through a family trust said to be in in the three-digit million range. The German press has estimated that the deal is worth around 100 million Euros including the debt.

Ms. Mittal is 33 years old and has had a lifelong love of fashion. She is married to Aditya Mittal and has two daughters. She has a degree from Wharton Business School in finance. The Economic Times in India quotes her as saying that her first priority is to preserve the heritage of Escada and help it achieve a successful future. Mittal's success is also good news for current CEO Bruno Salzer who will likely stay in place during the transition and has wanted to move the brand toward more affordable careerwear and everyday fashion and away from red carpet and couture gowns. Mittal will serve as a board member and brand ambassador for the fashion house.

Bidders Rally To Save Escada

Filed under: Apparel


The battle to save Escada continues. The NY Post reports that the owner of Faconnable may buy the German fashion house. Beirut-based M1 Group purchased Faconnable from Nordstrom for $210 million in 2007 and Escada's similar upscale fashion demographic would make it an excellent companion brand. But there's more than one suitor at Escada's door. Others interested in the brand include Megha Mittal, daughter-in-law of Lakshmi Mittal, the billionaire Indian steel magnate, Sven Ley, the son of Escada's founder Wolfgang Ley and Vestar Capital Partners which owns another comparable brand, St. John Knits.

Ley is working with the former head of Gucci, Giacomo Santucci, and Italian investment group Borletti. Reuters says that Ley's consortium, ZSL Partners, has offered to pay almost 80 million euros for the fashion house and would bring Santucci on as the chief exec. putting a man with some serious fashion experience at the helm. Borletti also owns the Rinascente and Printemps department stores in Italy and France.

M1 Group's plans for Escada would involve combining the back-end" operations of Escada andFaconnable to create a single lean, mean fashion machine behind the scenes while keeping the creative on the brands separate. M1 Group and Mittal are both said to support current CEO Bruno Salzer, formerly of Hugo Boss. Insolvency proceedings over Escapa opened Sunday at the Munich Municipal court and a decision could be forthcoming within the next few days.

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