equinox fitness

Gilding the Lily: 24K Gold Facial at Equinox

Filed under: Spas

Looking for a rock solid spa treatment? How about The Spa @ Equinox's new 24k Gold Facial?

"While our new gold mask is simply beautiful, its real benefits are a matter of complex chemistry and biology," said Nicole Vitale, senior director of The Spa @ Equinox. "Gold powder, when combined with the proper level of silk extract, blocks free radicals to help the skin regenerate quicker and fuller. After a single treatment, your face will look and feel firmer, fresher and vibrant."

Sure. But does it feel good? The answer is yes - the $165 treatment includes full signature spa facial, which includes a detailed skin analysis, custom facial and décolletage massage. The 24K Gold Collagen Mask caps off the treatment to moisturize, firm and whiten the skin.

The facial is currently being offered at Equinox spas in cities like New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Dallas and DC.

Now that's what we call a gold standard.

Tags: equinox fitness, facial, gold facial, skin treatment, spa treatment, spa treatments, the spa at equinox

Where the Celebs Work Off Holiday Pounds

by Deidre Woollard (RSS feed) —

Filed under: Services

We are still in the throes of the holiday pig-out but Fashion Wire Daily has a piece on the ultra-elite club that is part of Equinox Fitness Clubs. The E-Elite Training Center is an invitation-only gym located in their Columbus Circle gym in New York City. The private 6,000 sq. ft. club is hidden by a door that opens using a retinal scan. Inside, a group of personal trainers assess your fitness and then put you through your paces. Those who have joined (spending $23,500 per year) include P. Diddy, Beyoncé, Naomi Campbell and Will Smith. Instead of a locker room there are private cabanas. It’s no walk in the park though. According to the article, the trainers are full of information on the ways to burn fat and increase muscle including Romanian deadlifts, weight training and of course plenty of push-ups and crunches. The trainers keep the workouts both effective and interesting. It seems that the most important things that E-Elite offers are privacy (no chatty Cathy on the treadmill next to you) and the the personal attention of trainers who are committed to helping you achieve fitness goals.

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Tags: celebrity fitness, equinox fitness, luxury gyms, LuxuryGyms