engagement rings

Why Choose Platinum When Shopping for a Wedding Band? (video)

Celebrity Weddings and Event Planner, Robert C. Smith
of Laurel Events, recommends to his clients Why you should choose platinum over gold when shopping for a wedding ring.

Why you should choose platinum over gold when shopping for a wedding ring.

that they look at platinum when looking at wedding bands (see above video).

"It is so durable, it is heavy, it has a weight to it, it is not something that is too feminine, so it is an obvious choice for grooms," he says. "I really recommend that the bride and groom wear the same material."

Smith also urges couples to take the time to go to a good jeweler well in advance of their wedding date. "Look ahead of time, don't rush, and choose platinum and you will be great every time," he says. "Don't wait until the last minute to pick your ring. It is one of the most important decisions you are going to make. So get out there, educate yourself and find out what platinum is all about."

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Tags: awards-main, Celebrity Wedding Planners, engagement rings, engagement rings for men, luxist-awards, platinum, Robert C. Smith, Robert Smith, video, wedding rings

John Paul DeJoria Launches Diamond Website In The U.S.

by Deidre Woollard (RSS feed) —

Filed under: Jewelry

Can a man who has sold you shampoo and tequila be the man you buy your next diamond from? John Paul DeJoria, the billionaire famous for creating Paul Mitchell salon hair care and being behind Patron Spirits, is launching his online, upscale, conflict-free diamond company, DeJoria Diamonds in the U.S. DeJoria co-founded the company with his British business partner Jonathan Kendrick in 2003.

"We originally launched DeJoria Diamonds in England in 2003 offering a complete end-to-end diamond-buying service to include education and information on diamonds themselves as well as providing independent valuations and full certifications on all the jewelry we make for our customers," said DeJoria. "We have steadily built the UK business to the point where we know we can continue to develop our flawless reputation, earned in England, right here in the US."

The website is similar in style to Blue Nile and other online diamond sales sites and includes an engagement ring builder. DeJoria Diamonds sources its ethical diamonds, individually, in Europe and has dedicated craftsmen to create the finished jewelry at the world-famous Jewelry Quarter in Birmingham, England, complete with British Hallmarks stamped into the gold and platinum used. The site also uses 'Real Vision' 3D modeling technology which enables the customer to 'see' online how a particular size and style of diamond ring would actually look on their finger.

Tags: dejoria diamonds, diamond, diamonds, engagement rings, John Paul deJoria

Robbins Brothers Guarantees She'll Say Yes

by Deidre Woollard (RSS feed) —

Filed under: Jewelry

Robbins Brothers, The Engagement Ring Store has taken the anxiety out of buying an engagement ring in a variety of ways but their latest initiative, the "She'll Say 'YES' Guarantee" might just be the most important. The guarantee ensures that when the bride-to-be sees her engagement ring, she'll say "yes" to the marriage proposal. If not, the buyer can return the unworn ring within 30 days for a full refund.

The retailer offers other programs which ease the customer's mind like the Best Value Promise, which states that if a shopper finds a similar item within 30 days of their purchase and feel that it's a better value, Robbins Brothers will pay the difference or issue a full refund. Customers also appreciate the complimentary Lifetime Diamond & Gemstone Warranty which promises to replace one's diamond for a lifetime if it chips, cracks or separates from its mounting and is lost. The store also offers no money down financing.

Tags: diamond rings, engagement rings, robbins brothers

Neil Lane Bridal Launches At Kay Jewelers

by Deidre Woollard (RSS feed) —

Filed under: Jewelry

Can red carpet jeweler Neil Lane draw more bridal shoppers to Kay Jewelers? The jewelry store chain has announced the launch of Neil Lane Bridal, a collection of 36 vintage-inspired engagement and wedding rings. The rings are designed by Neil Lane and hand crafted, assembled, and finished by skilled artisans, with diamonds that were selected by Kay. Prices start at $650 for a simple wedding band to $7,799 for a 14K white gold, two-carat total diamond ring and the rings are available online.

Neil Lane already has a wide following from those who have watched stars flaunt his creations at events like the Oscars. He also had designed many celebrity engagement and wedding rings and ends up on the Bachelor each season when it's engagement ring picking time.

The ring shown above is 1 1/5 carats total diamond weight set in 14K gold with milgrain finishes. It sells for $4,999.

[via National Jeweler]

Tags: bridal jewelry, diamonds, engagement rings, kay jewelers, neil lane, wedding

Robbins Brothers Gets Into E-Commerce, E for Engagement

by Deidre Woollard (RSS feed) —

Filed under: Jewelry

Engagement ring specialist, Robbins Brothers, The Engagement Ring Store has gotten into the e-commerce business. The move is an acknowledgement of just how many men are shopping for rings online these days and how comfortable people are making expensive purchases online. Robbins Brothers has 10 freestanding stores in Southern California and Dallas/Fort-Worth, Texas and is a known brand in those markets, especially for their television commercials featuring real-life marriage proposals with gleeful newly affianced women. The company offers major bridal brands including Simon G., Ritani, Scott Kay, Coast, A. Jaffe and Tacori. Customers can also still come in to a store and buy or shop by phone. The website also offers live chat between the hours of 8am to 6pm PST, Monday through Friday and 11am to 4pm PST on Saturday.

"We're proud to be able to offer our customers the opportunity to purchase online," said Anthony Concotilli, Director of Digital Marketing for Robbins Brothers. "Our goal is to make their engagement experience easy, meaningful and stress-free. With E-Commerce customers can shop comfortably from their own home yet receive the personal attention they need."

To celebrate the launch, Robbins Brothers is offering free shipping on any online purchase along with a free pair of movie tickets on online orders placed by July 15, while supplies last.

Tags: diamonds, engagement ring, engagement rings, jewelry, robbins brothers

Disney Gets Into The Wedding Ring Business

by Deidre Woollard (RSS feed) —

Filed under: Jewelry

A couple of years ago Disney entered the bridal market with a line of fairytale wedding dresses. The line is still going strong and now the designer,Kirstie Kelly is expanding into fine jewelry. National Jeweler reports that Kelly's new line of diamond wedding and engagement rings, "Kirstie Kelly for Disney by Mouawad" debuted this week as part of Bridal Fashion Week in New York. The line consists of six engagement rings with matching wedding bands that correspond to six Disney heroines, Cinderella, Snow White, Sleeping Beauty, Princess Jasmine from Aladdin, Ariel from The Little Mermaid and Belle from Beauty and the Beast. The Disney rings are being sold as semi-mounts (center stone not included) and retail for $1,200 to $6,000.

Gallery: Cartoons Go Glam

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Tags: bridal, diamonds, disney, engagement rings, EngagementRings, jewelry, wedding rings, WeddingRings

Robbins Brothers Debuts Virtual Love Note

by Deidre Woollard (RSS feed) —

A Virtual Love Note

Featuring Annette and Michael

Create your own at Robbins Brothers, The Engagement Ring Store

I've seen a lot of companies go into Chapter 11 and face financial trouble this year so it's rather nice to see one come out and thrive. Robbins Brothers jewelry stores had a rough start to this year but crisis often provides opportunity. The brand seems to have used the turmoil to change the overall slant of the popular West Coast engagement ring store. Where once their ads consisted of radio and television campaigns featured the eponymous brothers touting their low prices, now their television commercials boast a catchy tune, "Lovely Day" by Donavon Frankenreiter and show videos of happy proposals. It's a back to basics approach that seems to be resonating with customers who are looking for a little happiness in these trying times.

The company has now taken the song and idea behind it to create a new internet idea that won't cost you a dime. The Virtual Love Note allows anyone to create a personalized short video using the song and some basic themes. You personalize it with names, photos and other details to make it your own and can then send it to whomever you like. It can be used for proposals, announcements or just plain silliness (one of the examples is a woman's ode to chocolate). It's all part of the brand's mission to share the excitement of love, who's going to argue with that? The folks at Robbins Brothers also showed me the cute diamond ring keychains they give to customers (quick iPhone pic after the jump) and gave me four of them to give away. Want yours? Leave a comment below and the first four comments will each get one.

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Tags: engagement rings, EngagementRings, robbins brothers, RobbinsBrothers, virtual love note, VirtualLoveNote

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Jewelry Designer Takes His Store To eBay

by Deidre Woollard (RSS feed) —

Filed under: Jewelry

Many haute jewelry designers balk at selling their wares on eBay for fear it might devalue their brand. The popular auction site is usually the domain of resellers but designer Jean Dousset has launched his own store on eBay, JeanDoussetDiamonds.com. The store features high-end diamond engagement rings.

Dousset has designed for stars including Amy Adams and Eva Longoria Parker. National Jeweler says that Dousset decided to offer his rings on eBay while he was building his own e-commerce site. The site offers wedding bands and earrings as well as Dousset's engagement rings. The rings are set in Dousset's Beverly Hills workshop and each is stamped with the Jean Dousset hallmark. The ring shown above is listed at $14,900.

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Tags: bridal jewelry, BridalJewelry, ebay, engagement rings, EngagementRings, jean dousset, JeanDousset