A new limited edition guitar celebrates the one and only Elvis Presley. While Presley is most famous for singing he was also a guitar player. In 1955 he purchased a Martin D-28 acoustic guitar with a tooled-leather cover with his name inscribed in it. The original is now on display at Graceland but Guitar Center has worked with C.F. Martin & Company to create an exact copy of this guitar. The guitar is an exact reproduction of the leather cover and includes a TCB lightning bolt inlay on the heel cap. Elvis' signature is inlaid into the neck at the 12th fret, and a mother-of-pearl silhouette of the King and his Martin modeled after a famous 1956 photograph is set into the headstock. It is a limited edition of 175 sells for $9,199 and is delivered in a special oversized vintage Geib style hardshell case.[via Memphis Flyer]
A rose by any other name would still be a rose, but if you called it Elvis, you could certainly charge a lot more for it. Celebrity names and images have a lot of selling power because they provide instant recognizability; they are their own brands. Business Week 
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