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elizabeth arden

Red Door Lifestyle Spa Opens in Florida

Filed under: Spas

Red Door Spa, the Elizabeth Arden company which has been in the day spa business longer than most is continuing to expand into the destination market. They have day spas in several resorts but they are opening a new destination spa, the Red Door Lifestyle Spa, Elizabeth Arden at the Hyatt Regency Bonaventure in Weston, Florida. The 48,000-square-foot spa will offer three, five or seven day packages that includes services such as executive coaching and nutritional counseling as well as massages, classes and the other usual spa treatments. The spa has 30 private treatment rooms, a beauty salon, fitness center, hot yoga room, Pilates studio and a movement studio. Spagoers meet with a consultant at the start of their stay to create a customized plan.

Hummer Perfume from Elizabeth Arden

Filed under: Cosmetics and Fragrance

Recently, Elizabeth Arden bought the rights to the Hummer scent. And we're not talking about the scent of gasoline and motor oil, but instead to the name and a scent that is inspired by the very idea of the luxury brand. Elizabeth Arden intends to release an eau de toilette and a deodorant, both with the Hummer name, across Europe and in China later this year. The perfume will have the "unmistakably seductive scents of tonka bean and patchouli," while the deodorant will feature "exotic spices such as cardamom and amber for a truly masculine adrenaline rush that can only be called Hummer." After a disappointing year of sales in the US, the company does not seem like it intends to release the new fragrances there.

[Thanks Joel]

Smell Like A Romance Novel

Filed under: Cosmetics and Fragrance

WWD reports that author Danielle Steel is coming out with a fragrance. Steel, who is famous for her popular romance-driven books, is working with Elizabeth Arden to launch Danielle by Danielle Steel. Steel is famed for her love of couture gowns and her feminine style and her fragrance is described as having a heart of jasmine, rose and orchid. The new fragrance, which comes in a heavy glass bottle has a box design based on one of Steel's favorite gowns, a pink and black lace Rochas number. The fragrance will be in stores in late October and the 1.7 ounce eau de parfum will sell for $49.50.


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