Electrolux has officially launched a "War on White" appliances, hence the name of their WoW Screenfridges. The refrigerators are only concepts right now, but they have a graphic panel than extends across the whole front of the fridge. For added interest, not to mention luxury and convenience, the design is based on the basic refrigerator equipped with an LCD screen in the door. The company plans to extend the concept to a whole series of appliances, and the senior VP said "it has become clear that now more than ever, people want unique products that allow them to express their individuality through their choices."
We know we do.
[via Moco Loco]