Eleni's New York: Eat Desserts First is its Motto
Filed under: Dining
As a maker of delicious, creatively designed sugar cookies, Eleni's New York has a fitting motto: "Eat Dessert First." Similarly, it should come as no surprise that the New York-based shop is a nominee for a Luxist Readers' Choice Award in the best cookie category.
Eleni's founder and name sake, Eleni Gianopulos, came by her baking acumen naturally. During her childhood in 1970s Northern California, Eleni's mother was known for treating the neighborhood kids to batches of home-baked oatmeal cookies. After switching coasts and trying her hand at the cookie-cutter corporate world, Eleni found herself with a craving for a more creative career. In the kitchen of her Manhattan apartment, she fine-tuned her mom's recipe and began selling the fruits of her labor directly from home. Just like the kids in her hometown, the "kids" in New York ate up the oatmeal treats and clamored for more; Eleni complied by opening up shop at the Chelsea bakery and dabbling in the creations that since have earned her the title of "cookie couturier."
From the beginning, this homegrown company has offered an array of quirky but beautiful, delicious iced sugar cookies celebrating a variety of whimsical themes – from spring flowers to high-heeled shoes to Halloween ghouls. Eleni's cupcakes, brownies, and classic cookies do tradition one better, raising the bar for basic desserts. Nicknamed "conversation cookies", the treats are baked and frosted in the shapes of everything from bees to bikini-clad women. Eleni's makes fresh dough every day, then chills it for several hours. After that, it's sheeted, hand-punched with custom-made cookie cutters, re-refrigerated, then baked and iced.
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