effen vodka

Drinks Up! Sales of Luxury Booze Surging Again, and So Might Prices

Filed under: Spirits

Americans bought more high-end and super-premium drinks in 2010 than the year before, says the Distilled Spirits Council of the United States (DISCUS). And while it is a good sign for the economy, the trade group said the levels of purchase are not yet back to pre-recession levels.

Overall spirits consumption was up 2% last year, a slower rate of growth than the 2.9% average annual growth between 2000 and 2007. Sales of high-end brands and products by volume were up 3.3% and sales of super-premium products were up by 10.6%, said DISCUS. Sales of super-premium products rose an average annual rate of 14.7% 2000-2007. "We aren't back yet to where we were, but the signs are all there for a steady recovery," says DISCUS CEO Peter Cressy.

While the news that people are feeling comfortable about buying super-premium liquor is a good sign for the economy, it also means prices to could climb in 2011. Any uptick in consumer demand could embolden spirits makers to raise prices.

Tags: ardbeg, booze, DISCUS, effen vodka, Grey Goose, Johnnie walker blue, spirits sales 2010

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Effen By Design Event Celebrates Good Design That Does Good

by Deidre Woollard (RSS feed) —

Filed under: Spirits, Charity

French actor Gilles Marini's new restaurant La Vida in Hollywood (neatly perched on the corner of Sunset and Gower) was the setting for the recent Effen by Design vodka event. The event brought together a few things that you wouldn't assume would go together but do, like vodka and prosecco and a vodka brand which gets great mileage off cheeky plays on words and design-centered philanthropy. Effen's latest ads include provocative taglines like "the best nights start with a little Effen" but what is more interesting is the brand's collaboration with designers like Vanessa De Vargas, the designer behind the Turquoise interior design firm.

De Vargas, a blogger, designer and host of hot tag sales, also works with charity Upward Bound, giving homeless people a second chance. She led a group of designers to design rooms for the Upward Bound house, decorating 18 units in the new family shelter facility. If you want to help this cause check out the a special page of vintage offerings at the Pip and Estella store, 100% of the proceeds benefit the Upward Bound house.

And as for that vodka and prosecco, try the 6th and Main, a lovely concoction dreamed up by mixologist Nina A. Guinard.
1.5 ounces Effen Black Cherry Vodka
1.5 ounces Prosecco
.75 ounces St. Germain Elderflower liqueur
Pour Effen Black Cherry and St. Germain over ice, shake and then add Prosecco and strain into a champagne glass. Garnish with a fresh strawberry. Simply Effen lovely.

Tags: effen vodka, UpwardDog, vanessa de vargas

Effen Vodka

by Laura Malesich (RSS feed) —

Filed under: Spirits

Premium spirits are a must in any well-to-do person's home (or those aspiring to a wealthy lifestyle). Such a person's bar would most likely be stocked with top-of-the-line gin, rum, scotch, tequila, bourbon and, of course, vodka. Created in Holland from premium wheat, distilled multiple times using low temperatures, and filtered with pure spring water, Effen Vodka is designed to provide a sophisticated, clean, crisp spirit for contemporary cocktails or simply sipping without the harsh alcohol aftertaste. Choose from its original version or either of the two naturally fruit and vanilla flavored varieties, raspberry or black cherry. Available in 50mL, 375mL, 750mL and 1.5 L, the 750mL bottle typically retails for about $35.

[via Momist]

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Tags: dutch vodka, DutchVodka, effen vodka, EffenVodka, holland, momist, vodka