edmond frette

Frette Opens Bloomingdale's Shop In A Shop

Filed under: Decor

Luxury textiles house Frette has opened a Frette shop-in-shop at Bloomingdale's 59th Street store in New York City. The boutique offers a place to pick up the popular Edmond Frette bedding, the more relaxed line targeted at the younger, aspirational customer with a lower price point (components for a standard bed are in the $400-$450 range). The sub-brand, which launched last year, pays homage to Italian style with black and white geometrics and exotic animal prints. The Bloomingdale's shop also features bedding from Frette's hotel collection. Frette currently has shop-in-shops in Bloomingdale's Dubai as well as Harrod's in London, Lane Crawford in Hong Kong, Printemps and Bon Marche in Paris. Check out more images from the Bloomingdale's shop in the gallery below.

Gallery: Frette at Bloomingdale's on 59th Street

Tags: bedding-sets, bloomingdales, edmond frette, frette, home decor, LinensNThings, SheetMusic

Edmond Frette, Luxury Sheet Maker Goes Casual

by Deidre Woollard (RSS feed) —

Filed under: Decor

Even the most formal of brands have to relax once and a while. Frette, purveyor of elegant and expensive linens, has come out with a new more relaxed line targeted at the younger, aspirational customer with a lower price point (components for a standard bed are in the $400-$450 range). The collection is named Edmond after Edmond Frette, the company founder and it ranges from sheets and pillows to throws and blankets made of fine merino wool and cashmere. The new sub-brand pays homage to Italian style with black and white geometrics and exotic animal prints. The brand will be sold at the Edmond Frette shop in London and at all 10 Frette boutiques in the United States this fall.

Gallery: Edmond Frette Collection