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Bernie Ecclestone Capitalizes on Mugging with Hublot Ad
Filed under: Timepieces / Watches, Crimes and Misdemeanors
Late last month Formula One chief Bernie Ecclestone and his girlfriend were robbed outside his offices in London. The thieves reportedly punched and kicked Ecclestone and made off with some $300,000 in jewelry – including a special-edition Hublot wristwatch – leaving the octogenarian bruised and battered. Never one to shy away from controversy or turn away an opportunity, however, Ecclestone has appeared in an ad for Swiss watchmaker Hublot bringing further attention to the incident.
The ad for the official Formula One timekeeper features a photo of Ecclestone's bruised face, accompanied by the quote "See what people will do for a Hublot". It is set to run this week in both the Financial Times and the International Herald-Tribune.
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