Can eBay Capture The Fashion Market?
Filed under: Apparel
Auction website eBay is making a big push to get people to think of it as a fashion resource. The site has created a fashion-focused microsite, fashion.ebay.com that acts as an online outlet mall. Inspired by popular fashion discounters like Gilt Groupe, Rue La La and Ideeli, eBay has partnered with brands and retailers like Hugo Boss and Lord & Taylor to act as sellers. The site includes the "Fashion Vault" launched earlier this week, a short-duration sales area. The fashion vault will offer deep discounts on new designer clothes direct from sellers and shipping is free. As we mentioned earlier eBay has already sold clothes from Narciso Rodriguez and Norma Kamali through partnership deals.
The new fashion site has a zippier design and an easy-to-use search engine that makes it more of a rival for other online fashion sites including Net A Porter, the fashion site recently acquired by Richemont. What makes the eBay fashion offering different is that the used goods from resellers (traditional eBay fodder) are part of the mix. Given eBay's legendary battles with luxury brands over resellers and counterfeits it will be interesting to see how this new site is received. Once the fashion site is established eBay plans to use a similar model to sell home goods and technology.
PHOTOS: Tornado Aftermath Leaves Trail Of Destruction
Live from Microsoft's New Generation Xbox event!
PHOTOS: This Is The Best Response To Abercrombie CEO Mike Jeffries We've Seen Yet
Xbox Reveal liveblog on Joystiq
Dozens Killed in Oklahoma Tornado; Death Toll to Rise
Who Won 'DWTS'?
Justin Bieber Booed, Gets Standing Ovation at Billboard Music Awards
2013 Billboard Music Awards Best and Worst Dressed
JODI ARIAS WANTS LIFE
Watch: Kansas Meteorologist Seeks Shelter From Tornado
Xbox One architecture panel liveblog!
WATCH: Mom's Emotional Reunion With Son After Tornado
Two Pilots Fired After Brazilian Pop Star Takes Captain's Seat Mid-Flight
Selena Gomez Leaving Justin Bieber's House: Booty Call Rumors Swirl
Rescuers Continue Search For Tornado Survivors
Tornadoes Strike Oklahoma
WATCH: Tornado Victim Finds Dog During CBS Interview
Oklahoma Senators Face Difficult Options On Disaster Relief
Grossed Out Student Finds "Worm" In His McMuffin
CBS Pulls 'Mike & Molly' Tornado-Set Finale
Wolf Blitzer's Embarrassing Moment With Tornado Survivor
PHOTOS: Tornado Devastates Moore, Oklahoma
Justin Bieber BOOED While Accepting Award
15 Incredible Cat Photobombs
Mila Kunis And Ashton Kutcher Put Their Romance On Display
LOOK: The 14 Most Endangered Heritage Sites In Europe
PHOTOS: Tornadoes Wreak Havoc On Central U.S.
Police END Search For Susan Powell
WATCH: Tornadoes Rip Through Central U.S.
Student Expelled, Charged With Felonies For Same-Sex Relationship
PHOTOS: Stars Shine On The 2013 Billboard Music Awards Red Carpet