And so Otarian was born, a fast food chain that not only serves "global vegetarian cuisine" but does so in an eco-conscious and sustainable way. "This isn't a chain of vegetarian restaurants, but a chain of sustainable restaurants," Oswal says. Everything from the as-local-as-possible food to the way the buildings are constructed to the packaging and production practices of the stores is geared towards being ecologically responsible. They even label each sandwich and combo meal with its carbon number and the carbon number of a similar meat dish, so you can see how much you've offset by choosing vegetarian.
Currently there's an Otarian located on Bleeker Street in NYC, with another planned to open in the city this Friday (the 23rd) near Columbus Circle at 8th Ave and 56th St and two more planned to launch soon in London. Stop by and grab a Portobello Mushroom Burger (shown here) for lunch and do your part for the planet.