e-commerce

Miu Miu Launches E-Commerce Site

Ladies, get your credit cards ready!

The Italian fashion house Miu Miu has recently launched their e-commerce site. Known for their eclectic and innovative designs against classic silhouettes, Miu Miu consistently creates fashions that make a statement while transcending trends.

Miu Miu's online store features their full collections, online-only exclusives and our personal favorite -- The Fashion Show selection where you can shop looks straight from the runway.

As much as we may love online department stores and luxury e-retailers, let's face it, they don't always have the latest or the widest range of clothing and accessories. The more fashion companies enter the e-commerce race, the better for the consumer. More options equals better selections and deals. Happy shopping!

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Tags: apparel, e-commerce, handbags, miu miu, online shopping, shoes

VIDEO: Ralph Lauren 4D: Fashion Meets Art & Technology

by Jared Paul Stern (RSS feed) —

Filed under: Apparel, Video, Architecture & Design, Luxury Shopping

On November 10 Ralph Lauren used advanced video mapping technology projected onto the façade of the designer's flagships in New York and London to create an enormous "four dimensional" display celebrating the 10th anniversary of RalphLauren.com. The groundbreaking Ralph Lauren 4D extravaganza, which mesmerized thousands of onlookers, combined technology, art, fashion, music and fragrance into a truly innovative experience, and also celebrated the launch of Ralph Lauren e-commerce in the UK. Fifteen vignettes unfolded into a seven minute visual journey through the world of Ralph Lauren.

Viewers experienced a montage of flashing larger-than-life sized images including four-story tall models and polo players, and iconic Ralph Lauren fashion accessories such as the Ricky Bag, ties and belts that wrapped the length of the new women's flagship on Madison Avenue. The projection gave the illusion that images were extending beyond the building and floating out into space toward the audience. Music, illusions of blowing breezes, and even light mists of the new Big Pony Collection Fragrances were infused into the night's air creating a truly extra-sensory adventure.

Tags: e-commerce, fashion, London, luxury boutiques, Madison Avenue, New York, polo, Ralph Lauren, stores-and-shopping, technology, website

Marc Jacobs Launches E-Commerce Site

by Deidre Woollard (RSS feed) —

Filed under: Apparel

Marc Jacobs has overhauled its online presence, launching its first e-commerce site at www.marcjacobs.com. The new e-commerce site has a whimsical style that's clear from the landing page which features an attractive smiling avatar beckoning you in. The site, which combines illustration, photography and video was created by digital commerce agency CREATETHE GROUP, which has worked with Marc Jacobs since 2004. The website is designed to represent a physical Marc Jacobs store and has also been optimized for the iPhone and iPad. The brand decided to stock the virtual store with a small, curated selection of items picked by Marc Jacobs executives rather than everything Marc all at once. One of the most interesting parts of the site is the "world of Marc Jacobs" section which features the latest news, runway videos, ads but also video profiles of some of the many employees of the brand (employees also appear as avatars on the site, decked out in Marc Jacobs attire).

Gallery: Marc Jacobs Online

Tags: e-commerce, marc jacobs

Prada Launches U.S. E-Store

by Deidre Woollard (RSS feed) —

Prada is launching its e-store in the U.S. starting July 1. in the beginning luxury websites were merely to promote the brand but these days brands like Yves Saint Laurent and Gucci also offer online shopping directly off the main site rather than sending shoppers to department store websites. Unfortunately you can't buy Prada clothing on the site but you can pick up purses, accessories and eyewear. The e-store is designed to capture a boutique experience and an e-gift feature lets you order presents online and that can be delivered to the home of the recipient with a personalized card. The Prada site is already very content rich featuring video of runway shows, short films, lookbooks and ad campaign images. Next up for Prada-style e-commerce, Japan.

Tags: e-commerce, e-store, prada

DeBeers Enters The World of E-Commerce

by Deidre Woollard (RSS feed) —

Filed under: Jewelry

Last week we mentioned the expansion of Blue Nile's diamonds for sale online, now the diamond behemoth DeBeers is finally joining the internet jewelry business. WWD reports that DeBeers is launching e-commerce on their website. The company will let you spend up to $30,000 for a diamond engagement ring (1.5 carat center stone with two side stones) so far, with plans to let people spend more in the future. The website doesn't include everything that is available in their brick-and-mortar stores, focusing instead on products that are easier to buy without seeing in person such as diamond earrings or tennis bracelets. For pieces from the High Jewelry collection, such as the Grey and Orange Diamond Ring shown above (11.5 carats of white and fancy-colored diamonds set in platinum) you will still need to make an appointment to see the goods in person. For DeBeers, the good news is that unlike opening a brick-and-mortar store, no one shows up to protest when you open up online.

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Tags: debeers, diamond, e-commerce, ring