I love it when someone get's to the point of wealth and taste in their life when "starting a watch brand" seems like a good idea. Who wouldn't like their own watch brand anyway? Shows good taste - at least I think so. Well that is more or less what Stefan Johansson did. So here is the
Stefan Johansson Växjö Mark VII collection, which has about 15 watches to choose from. It is Stefan Johansson Växjö's largest line, and is a luxury racing inspired watch if I have ever seen one.
Stefan Johansson is a European race car Driver and this shows in the watches. For example, the hour indicators are all racing flags, and little touches on the speak of sport racing. Interestingly enough, unlike some other auto sports watches, the timepiece focus more on racing as a sport than just the cars. This is an interesting touch as most of race watches have design elements all over them meant to look like pieces of cars. Here it is a bit different.
The watches come in a wealth of fun colors and themes. With two movement options, the automatic ETA Valjoux 7750 and 7751. The 47mm wide steel cased watches have a variety of dials, some being perforated, and some have carbon fiber - all embody the track theme well. There are a few women's versions of the watch, but they are also 47mm wide, for the lady who likes things big (with diamonds too)
The hour indicator for the chronograph has a double ring so that you can feasibly measure 24, instead of just 12 hours. Maybe something connected with Le Mans, that Stefan Johansson was a participant in I understand. The watches can also be customized with your name on the caseback sapphire window, and further comes in watch winder boxes. A cheeky collection of timepieces that incorporate some popular elements in a nicely cohesive manner. Average price for the Stefan Johansson Växjö Mark VIII collection watches is about $10,000.
Ariel Adams publishes the
luxury watch review site aBlogtoRead.com.