Skip to Content

Click here to visit the new home of Luxist!

Hot on StyleList:

 

dries van noten

Fall Fashion Fabric-Obsesses to Distinguish Itself from Mass Market

by Tracy Chait (RSS feed) —

Filed under: Apparel

As the fashion world eagerly awaits New York Fashion Week in a matter of days, the clothes we're seeing now in stores and tempting ad campaigns are focused on rich fabric and unique detailing -- in many cases, hand-crafted lace made by Parisian artisans or breathable lace from Japan. The goal goes beyond creating one-of-a-kind pieces: designers are hoping to make it impossible for mass brands like H&M or TopShop to copy their work when the materials themselves are out of reach. Designers made use of age-old, labor-intensive techniques to distinguish themselves from the knockoffs, many of which appear on shelves before the originals are even produced.

And shoppers are responding to the shift, favoring an investment in iconic brands that are easily recognizable (think Prada florals, Dries van Noten marbelized prints) instead of the cookie cutter clothes glutting the market. Because as fun as the cheap thrills are, there's nothing so demoralizing to a fashionista as walking down the street and seeing a bratty thirteen year old wearing the identical hippie tunic from Forevs 21.

Source

Tags: dries van noten, DriesVanNoten, forever 21, Forever21, hm, lace, prada, topshop

Featured Galleries

Aperion SLIMstage30 Speaker System
Fortis Spaceleader Volkswagen Design White Watch
Gustafsson & Sjogren Stockholm watches
Sensai Summer Skin Care and Makeup Must-Haves
Four Season Provence
Casa Noble Tequila
Turks & Caicos Style
Ulysse Nardin Lady Diver Watch New Colors
Vacheron Constantin Historiques Aronde 1954 Watch

 

HuffPost AOL Social News Most Popular