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Dr. Dre Set To Market Vodka, Cognac

Filed under: Spirits

About six months ago Deidre noted that Dr. Dre announced a new beverage venture. And just a few days ago the official announcement was made that it's come to fruition. Dr. Dre's cognac and vodka brands will hit liquor stores in the next 60 days, according to celebrity liquor marketer Drinks America Holdings Ltd. The products are the fruits of a joint venture between Wilton, Conn.-based Drinks America and Dr. Dre's Interscope Geffen A&M Records label. The marketing for the beverages will be tied in with the release of Dr. Dre's long-awaited "Detox" album. In late July, Dr. Dre told USA Today that the album would be out in "November or December." Aftermath Congac will come out first, followed by an 80-proof flavored and unflavored sparkling vodka.

[Via The Washington Post via Reuters/Billboard]

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