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Mercedes-Benz C Class Diesel Coming To U.S. in 2012

Filed under: Luxury Cars & Autos

Mercedes-Benz C Class Diesel Coming To U.S. in 2012Mercedes-Benz's U.S. divisionis expanding its clean diesel BlueTec lineup to include its C-Class for the 2013 model year, so it will be arriving in showrooms in 2012.

Ernst Lieb, CEO of Mercedes-Benz North America, also said the German automaker intends to bring a diesel version of the GLK-Class crossover. The German carmaker this year has already announced the addition of a diesel S Class.

Clean diesel sales are mounting among German automakers, which sell more of the vehicles in Europe, are pushing the vehicles in the U.S. Diesel accounted in 2010 for 53 percent of Audi A3 deliveries and more than 43 percent of Audi Q7 registrations. The A3 TDI diesel won the 2010 Green Car of The Year Award.

Porsche Considering Diesel Vehicles for USA

Filed under: Luxury Cars & Autos

Porsche is considering selling diesel versions of its Cayenne SUV and the Panamera sedan in the United States, according to a report in Automotive News Europe.

The brand may also unveil Panamera variants with a diesel engine and a gasoline-electric hybrid powertrain at the Geneva auto show in March, the trade weekly said.

The models would help Porsche to meet demand for fuel-efficient cars that is growing fast even among luxury car buyers. "We are discussing internally if we should introduce the Cayenne diesel in the U.S. this year. Also a Panamera diesel is an option," said Bernhard Maier, the brand's sales and marketing chief.

Detroit Auto Show: Mercedes-Benz 2012 S350 BlueTEC 4MATIC Coming

Filed under: Luxury Cars & Autos

Mercedes-Benz 2012 S350 BlueTEC 4MATIC ComingFor those who know the pleasures and fuel economy advantages of driving clean-diesel powered cars, Mercedes-Benz is showing a version of its flagship S-Class that will go on sale later this year.

The S350 Bluetec Class is powered by the same 3.5 liter Bluetec V6 engine that is found in the diesel versions of the E Class, ML and GL vehicles.

Merceds has not yet released the specifications, pricing and fuel economy ratings of this new addition to its diesel lineup, but expect it to get around 20 mpg city/30 mpg hwy.

Diesel offerings have the advantage of offering drivers lots of power at low rpms, compared with gas engines, as well as fuel economy that generally runs 20% to 35% better than gas versions. Some people are not keen on diesels, thinking that it is hard to find. But diesel pumps are commonly found at gas stations these days alongside regular gas pus these days.

There are Smartphone apps that make it easy to find the best diesel pumps wherever you are.

Mercedes-Benz Launches 4-Cylinder S Class

Filed under: Luxury Cars & Autos

4 cylinder mercedes benz s class
Are you ready for a four-cylinder Mercedes Benz S Class?

It seems unthinkable. The same number of cylinders in the big Mercedes that is in a Volkswagen Golf?

The German automaker is rolling out an S-class sedan called the S250 CDI, which has a four-cylinder diesel engine. Mercedes developed the car for Europe, which counts diesels about 40%-50% of new car sales, but so far does not plan to sell it in the U.S.

But that could change in future. Mercedes, BMW and Audi, as well as Volkswagen, have all brought diesels to the U.S.

The German car companies have long been champions of diesel for the U.S. But American consumers have stubbornly long memories of terrible defect-ridden diesels from General Motors in the late 1970s and 80s. The legacy of those cars is that politicians and regulators remain hostile or indifferent to diesel cars in terms of lowering taxes on diesel fuel at the pumps, as Europe did, and ease CO2 standards for diesels.

Luxist Giveaway: Diesel Only The Brave Iron Man Cologne For You And A Friend

Filed under: Cosmetics and Fragrance, Men's Style

diesel fragrance
Diesel has just released a limited edition fragrance for men based on Iron Man and their existing "Only the Brave" fragrance product (which we wrote about here previously). Just hearing this makes me think that it smells like oil and gasoline fumes mixed with the sweet chemical smell of a foundry. And with Diesel's new slogan of "Be Stupid" I wouldn't put it past them. Alas, "Only The Brave," has no mechanical odors to be found. It has a clean, modern scent that starts a bit sweet moving to a light citrus with an overtone of freshness. Perfect for hip city goers and young adults. You can learn more via the fragrance's Facebook page here.

Iron Man 2 was all about buddies and teamwork - so we are giving away a pair of Only the Brave Iron Man 2.5 Fl. Oz. bottles for you and a friend. You can decide who will go out as Iron Man and who will be War Machine. Again, we are giving away two bottles, each to the same person if you enter below and are selected to win. Diesel Only The Brave Iron Man Cologne comes in a red, fist-shaped dispenser and retails for $67.50. They are available for purchase online from Dillard's here, or at Diesel boutiques, major department stores, and other locations where fine fragrances can be found. Click on the READ MORE link below for a cool promo video for the product.

THANKS TO ALL WHO HAVE ENTERED. THE GIVEAWAY IS NOW OVER.

To enter, leave a comment on this post sharing why you'd like to win a pair of Only The Brave Iron Man bottles of cologne. The giveaway ends on May 25th at 8:00pm PST. See additional rules below.

* To enter, leave a confirmed comment below.
* The comment must be left and confirmed before May 25th, 2010 at 8:00PM Pacific Time.
* You may only enter once.
* One winner will be selected in a random drawing.
* One winner will receive two bottles of Diesel Only The Brave Iron Man cologne valued at $67.50 each.
* Open to legal residents of the 50 United States, and the District of Columbia, who are 18 and older.

See full giveaway rules here.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Fiat 500C by Diesel

Filed under: Luxury Cars & Autos

fiat 500c by diesel

The Fiat 500 has rapidly emerged as the must-have fashion accessory for style-conscious motorists in Europe and Asia. That bit has been helped along by the various special editions the Italian automaker has produced in conjunction with upscale denim powerhouse Diesel, and this is the latest.

Based on the convertible 500C – which features a unique retractable roof that slides between a solid frame – the latest Diesel edition had its unveiling on April 12 in Japan in advance of its sales debut next month in its home market, where the price tag will come to around the equivalent of $24,000. Three color options are available, including the dark indigo exterior paint you see above, with a denim-inspired interior to match.

New Fragrance Gets An Iron Man Makeover

Filed under: Cosmetics and Fragrance

iron man only the brave
Want to smell like a superhero? In a unique comic-book-turned-movie tie-in, Diesel is giving the fragrance Only The Brave, an Iron Man makeover hoping for a boost from "Iron Man 2" which opens on May 7. The scent is the same but the fist-shaped bottle has been given a red and gold paint job to match the main character's fancy suit. The limited edition run will come in boxes decorated with scenes from early Iron Man Marvel Comics.

The scent is described as having top notes of lemon blossom, mandarin and coriander leaves, a heart of labdanum, black rose and lavender, and a dry down of amber, tolu wood and ebony wood. Might be an act of bravery just to wear it. The 2.5-ounce size will sell for $67.50 and will be available in mid April.

[via the LA Times All the Rage]

Techart Tunes Out the Porsche Cayenne Diesel

Filed under: Luxury Cars & Autos



Porsche Cayenne buyers want it all. Power. Performance. Go-anywhere capabilities. Cargo space. Room for the whole family. But if they wanted all that plus fuel economy, well Porsche's engineers may be talented, but they're not magicians. Techart's, on the other hand, just might be. Building on Porsche's work, they took the Cayenne Diesel, not exactly the most impressive performer of the range, and gave it some extra grunt and attitude without affecting the big truck's fuel economy or emissions figures.

For about $89,000, Techart will provide a custom Cayenne Diesel with a specially-crafted body kit, 21" wheels (22" are optional) and an engine producing 290hp and 465 lb-ft. That's enough to propel the big beast to 60 mph in just 7.7 seconds – more than half a second faster than stock. The big bonus, though, is that the bulk of that torque is available from the low end, making the Techart Cayenne Diesel a versatile machine. And that's just what Porsche was looking for.

The Classicist: Touring in the New Touareg TDI

Filed under: Luxury Travel & Hotels, Luxury Cars & Autos, Events, Green, The Classicist


Volkswagen is not a marque one usually associates with luxury, and so we admit to being somewhat skeptical about the new 2010 Touareg V6 TDI and not all that enthusiastic at first when the chance came to test it out. MotorTrend changed our mind with its recent comparison of diesel and hybrid luxury SUVs - amazingly, their pros all concurred that it outclassed more expensive models like the Mercedes ML320 BlueTEC, BMW X5 and Lexus RX 450h. Plus it's one of the most fuel efficient and cleanest SUVs in the world.

We had a chance to experience it firsthand on a recent jaunt to Washington, DC and Annapolis, Maryland. The Touareg handled all situations with poise and equanimity, from navigating the city streets to an amazing dinner at Wolfgang Puck's The Source, to finding the right marina in Eastport through the bay's backroads for some sailing (the touchscreen GPS was a big help there). We could easily have kept on going, as the comfy interior with its wood and leather resembles in MotorTrend's words "a den in a ritzy Alaska fishing lodge" - or for our purposes make that the upstairs bar at the Annapolis Yacht Club.

Don't think that "diesel" means noisy and slow like those old Mercedes wagons of your youth. The Touareg TDI is powered by a hushed 3.0L, turbocharged six cylinder engine that produces 225 horsepower and an impressive 407 lbs-ft. of torque. Tourque, we learned en route, is more important than horsepower in diesel engines. The TDI's torque gives it performance equal to the gas-powered Touareg V8 that's rated at 350 hp and 324 lb-ft of torque, to give you an idea. And whereas the latter has an EPA mileage rating of 13/18 mpg city/hwy, the TDI gets 17 mpg in the city and 25 mpg on the highway.



Get Your Dirty Thirty Jeans Today

Filed under: Apparel

As a thank you to their customers for 30 years of business, Diesel is selling their limited edition 'Dirty Thirty' jeans for just 30 euros today only ($50 in the U.S.). A total of 30,000 pairs will be distributed to the 160 Diesel stores and come in both male and female models. The jeans have a back patch with a a xXx sign and the words "Dirty Thirty" and the dates 1978 – 2008 will be embroidered on the sides. You can also order online here.

[via The Telegraph]

Diesel Owner Picks Up Viktor & Rolf

Filed under: Apparel

Big news for fashion design firm Viktor & Rolf. Renzo Rosso, the Italian industrialist behind Diesel, has acquired a majority stake in brand helmed by the dynamic Dutch duo of Viktor Horsting and Rolf Snoeren. Rosso has said that he plans to make major investments in the company's ready-to-wear business and will add freestanding Viktor & Rolf stores as well as adding licensed products like glasses and jewelry.

Rosso's Italian holding company, Only the Brave also controls Dsquared, Maison Martin Margiela and Sophia Kokosalaki, and manufactures Vivienne Westwood's leading lines which sounds like good company for the often unconventional Viktor & Rolf designs.

XSR48 Heads To Monaco To Tempt Buyers

Filed under: Yachts & Sailing


The sleek little number shown here is the prototype XSR48 from XSMG Marine which will be heading to Monaco this month to give potential owners a look at the boat. The 48-foot boat is said to be the world's fastest diesel production boat. The boat will be put through a series of world record attempts to be conducted this year. The XSR48 has a Kevlar/carbon-fibre monocoque hull and twin diesel Isotta Fraschini engines and can hit speeds in excess of 100 mph. The XSR48 is expected to sell for around £1 million and there will only be 100 to be produced.

[via Synfo]

Diesel Walla Bag, Handbag of the Day

Filed under: Handbags

I have to say that with all the bags that I've featured on Luxist, I have never done one quite like this one. No, I'm not talking about handbags from Diesel, although I must admit that they have been sadly lacking in this feature. I'm talking about a handbag for kids. Diesel's Walla Bag is a cute way for girls to graduate from a backpack to a purse, adding something a little more stylish to their growing wardrobe. It is made of a soft, light gray fabric with green trim and has reflective accents, as well as an adjustable shoulder strap and zip top. Price: $65.

Diesel Jeans Enters The Wine Business

Filed under: Wine

Diesel Jeans is now in the wine business. Decanter reports that Renzo Rosso, the founder of the popular label presented three new wines at Vinitaly this month.The three wines are Bianco di Rosso, a Chardonnay, Rosso di Rosso (Merlot/Cabernet Sauvignon) and Nero di Rosso (Pinot Nero) and will sell in restaurants for over £100 a bottle. Rosso owns a farm in Marostica in Vicenza, Veneto and also sells olive oil. Too bad the name Vin Diesel is already taken.

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