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Ciroc Vodka Offers $1 Million To Turn New Years's Eve Ball Blue

Filed under: Spirits, Charity


Ciroc Vodka
and Sean "Diddy" Combs have made an interesting offer to the city of New York. The company, which already has massive billboards installed in Times Square, has offered $1 million to a charity on behalf of the city in exchange for a New Year's Eve ball takeover. The vodka brand wants to change the historic crystal ball to blue to match the blue sphere on the Ciroc vodka bottle. Quite a stunt but I'd be surprised if city took the cash. It seems to be an opportunity like that should be worth at least $10 million.What the press release doesn't reveal is that Combs is already booked to host a party in Miami on New Year's Eve at the Fontainebleau.

P. Diddy Pays $750,000 for Bond Audition


Earlier this month, nouveau James Bond Daniel Craig floated the idea that his successor in the famous role need not be white. "I think the role could easily be played by a black actor, because the character created by Ian Fleming in the '50s has undergone a great deal of evolution and continues to be updated," Craig said at a Quantum of Solace press conference. "After Barack Obama's victory I think we might have reached the moment for a colored 007."

Rap mogul, designer and aspiring actor Sean "Diddy" Combs (above) apparently not only agrees, but has determined the Bond role should go to him. Combs just spent $750,000 of his own money shooting a sort of audition / calling card which he sent to Bond producers in an effort to convince them. The video, full of Bond-like action sequences, was shot in the South of France. "This is my audition tape for the next James Bond," Combs tells the London Daily Mirror. "There is a black President and it's time for there to be a black Bond."

Sean "Diddy" Combs Can't Afford His Private Jet

Filed under: Wealth


Sean "Diddy" Combs' relentless (and so far fairly fruitless) pursuit of an acting career has apparently taken a toll on his finances. In the latest installment of his video blog, the rap mogul complains that the gas price explosion has forced him to forego the use of his private jet on his now frequent trips to Los Angeles to meet with movie people. "Gas prices are too f-ing high!" he complains in the clip. "If I'm flying back and forth to L.A. twice a month, that's like $200,000 - $250,000 round trip. F-k that!"

As a result, Diddy says, he's gone back to flying commercial, and throws in an appeal to his "Saudi Arabian brothers" to "please send me some oil for my jet." He then insists, "This is really happening!", filming himself boarding an American Airlines flight, adding, "and I'm in coach!" We're pretty sure Diddy, who makes $35 million a year, is joking about that last bit.

Is Diddy Cheating On His Vodka With Tequila?

Filed under: Spirits, Celebrity Shopping

Endorsement deals are a great way for celebrities to make extra money. Increasingly they also seem to be getting the endorsers in trouble because deals usually come with a certain level of brand loyalty. The latest in the hot seat is P. Diddy who has a deal with Ciroc vodka. Several sources have reported that Diddy has been seen drinking the pricey 1800 tequila which my colleague Jared Paul Stern mentioned the other day. Usually this wouldn't be a huge issue but P. Diddy has received $100 million to be the brand builder for Ciroc. Eurweb reports that he has issued a press release saying that he's given up "champagne and tequila" and that his PR folks say that the reports of his tequila swilling are false. The NY Post reported just a couple of weeks ago that he was seen drinking Malibu rum and pineapple cocktails, which he also denied.

Diddy Does Vodka

Filed under: Spirits


Don't call Sean "Diddy" Combs a celebrity endorser. He prefers the term "luxury brand builder" and his latest endeavor involves some high-end vodka. He has just signed a multiyear deal to develop Diageo PLC's superpremium Ciroc vodka. And he isn't just putting his name behind the bottle. Combs plans to be very involved in all aspects of the development, focusing on attracting the "movers and shakers" of the vodka drinking world. "They're looking for something that tastes like their lifestyle," he said. "It's that trendsetter, that hipster, someone who's looking for luxury and looking for something better." If all goes well, Comb's 50-50 share of the profits could ultimately net him more than $100 million.

Diddy Don't Play That: Joke Not So Funny When It Stars a $715,000 Limo

Filed under: Wheels, Celebrity Shopping

Kimberly Stewart, daughter of rocker Rod, thought she was being a wee bit cheeky when she pinched the keys to P. Diddy's favorite ride, a Maybach limousine, for a brief jaunt to Cannes with a friend during a recent bash. Sean wasn't hip to the joke, however, and quickly sent his flunkies on a wild goose chase for the vehicle.

Rash? We think not -- at a cost of $715,000, we'd be hauling Kim's ass to the nearest precinct. Diddy did get his ride back the next morning, though Kim's people have failed to come up with any kind of statement for the media.

[Source: Now Magazine]

Diddy's Unforgivable Multi Platinum

Filed under: Cosmetics and Fragrance

When Sean "Diddy"Combs teamed up with Estée Lauder to create the men's cologne Unforgiven, he did it Diddy-style, with suggestive advertising that turned off a lot of retailers. The controversy didn't hurt sales and now he's back with Unforgivable Multi Platinum, a limited edition version of the original.

Comparing his new scent to a fine wine, he says this luxury version is a better grade of "juice". At $65 for 2.5 ounces, it sells for $10 more than the original version.

A blend of bergamot and iris, the scent is a bit more understated than you might expect from the flamboyant rapper. Always the ladies man, Combs is working on Unforgivable Woman, expected in stores this fall

Diddy's Yacht of the Summer, the RM Elegant

Filed under: Water


Last year, P.Diddy rented out the Christina O yacht for his summer frolic. This year P. Diddy was in St. Tropez aboard the RM Elegant. It has been reported that he even missed the start of his own famous White party (this year at the Nikki Beach Club instead of in the Hamptons) because he had partied too much on the yacht the night before. According to the Daily Record he paid £250,000 to rent the yacht. The yacht sleeps 30 in 15 cabins and has a Jacuzzi on the top deck. More shots of Diddy's rented floating palace after the jump.

Diddy Fails To Capture The Hearts of Upscale Ladies

Filed under: Apparel

It was announced today that Sean "Diddy" Combs is discontinuing his pricey women's line "Sean by Sean Combs." Meanwhile, he has announced that he will manufacture, with G-III Apparel,  a new line "Sean John Women's" which is aimed at a younger woman with shallower pockets. It seems to me that Diddy has always tried to straddle two worlds, the luxury and the more mainstream.  This seems to have worked for his menswear but selling to women is a totally different game.


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