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Johnnie Walker's Descendant Calls on Diageo to Keep Plant Open

Filed under: Spirits

The last surviving descendant of Johnnie Walker is facing off with the international beverage consortium that owns the brand today over the closure of the eponymous whisky brand's historic distillery in Scotland. Diageo, which owns the Johnnie Walker brand, recently announced the closure of the facility at Kilmarnock, Scotland, as part of a comprehensive restructuring plan to help the company weather the economic storm. The closure of the Kilmarnock facility is expected to cost some 700 workers their jobs. But Betty Heath, 77, the great grand-daughter of the Johnnie Walker himself, has vowed to do all she can to help save those jobs.

"As I am the only surviving direct ancestor," pledged Heath, "I will fight in his name to do all I can to keep Johnnie Walker in Kilmarnock and to help save those workers' livelihoods." She called for a meeting with Diageo executives to discuss the matter, and while she may hold no control over her ancestor's namesake company, her involvement could prove enough of a public relations disaster for the beverage concern to pressure them to reconsider.

[Source: Scottish Daily Record]

The John Walker Launched In Singapore

Filed under: Spirits

the john walker
Last Friday Diageo showed off the first bottle of The John Walker, the new whisky blend in the Johnnie Walker portfolio. The whisky will sell for $3,000 duty free making it the highest priced line in Diageo's entire drinks portfolio. The new blend was created from a small number of rare and exclusive whiskies taken from distilleries that operated in the 1800s during John Walker's lifetime. Singapore received five bottles ahead of the blend's official launch in September 2009.

The first bottle is signed by Master Blender Jim Beveridge and is being auctioned in partnership with travel retailer DFS at Changi Airport to raise money for The Smile Train, the non-profit charity of choice for DFS. The retailer plans to match the amount raised. The Moodie Report has pictures and video of the unveiling.

Diageo Restructures, Cuts Jobs

Filed under: Spirits

diddy and ciroc
Last week I mentioned a production slowdown at a Johnnie Walker factory but it looks like the cost cutting at drinks giant Diageo is far more widespread. Diageo has announced that after a "global review" it will institute a reorganization that will cost 150 employees in North America their jobs. The changes will take place next month. To cut costs Diageo will merge its beer and wine organizations, Diageo-Guinness USA (DGUSA) and Diageo Chateau & Estate Wines (DC&E) into a "total beverage alcohol approach" according to an article in Wine Business. The jobs lost make up four percent of Diageo's 3,700-person North American work force.

Diageo is the company behind many of the most popular brands including Guinness, Johnnie Walker, Bailey's Irish Cream and Ciroc vodka (shown with celebrity spokesman Sean Coombs above). Liquor is traditionally one of the safe havens during a recession as people enjoy their liquor as much, if not more, in a down market.

World's Largest Whisky Collection To Go On Display

Filed under: Spirits

Brazilian collector, Claive Vidiz has brought the world's largest collection of whiskies back to Scotland. The collection numbers 3,384 bottles, and took Mr. Vidiz over 35 years to assemble. Now the collection has been bought spirits maker Diageo which has in turn loaned the collection to the Scotch Whisky Experience on the Royal Mile next year. The bottles are currently stored in a high security location in Scotland, after making the 6,500 mile journey from Sao Paulo on a container ship. At the Scotch Whisky Experience, a museum, shop and restaurant next to Edinburgh castle, the whiskies will be displayed in a custom made vault. BBC News quotes Mr. Vadiz as being very happy that his entire collection has found a home without having to be split up.

Diddy Does Vodka

Filed under: Spirits


Don't call Sean "Diddy" Combs a celebrity endorser. He prefers the term "luxury brand builder" and his latest endeavor involves some high-end vodka. He has just signed a multiyear deal to develop Diageo PLC's superpremium Ciroc vodka. And he isn't just putting his name behind the bottle. Combs plans to be very involved in all aspects of the development, focusing on attracting the "movers and shakers" of the vodka drinking world. "They're looking for something that tastes like their lifestyle," he said. "It's that trendsetter, that hipster, someone who's looking for luxury and looking for something better." If all goes well, Comb's 50-50 share of the profits could ultimately net him more than $100 million.

Oronoco Rum

Filed under: Spirits

The new rum from Diageo, Oronoco Rum sure has snazzy packaging. The rum is made from Brazilian mountain cane and comes in stylish bottle with a recycled  leather wrap. The rum is  triple distilled by  column and copper pot stills and blended with aged South American rums. It is aged in  Brazilian amendoim wood casks to round out the flavor. The bottles are batch numbered and sell for around $35.


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