Enlivening Exclusive Resorts: Moving Forward in the Destination Club Industry
Filed under: By Design
As with many great ideas, this one started small, and from unpleasant, stressful experiences. Exclusive Resorts was originally founded seven years ago, by Brad and Brent Handler, two brothers who had consistently experienced classic vacation dilemmas with their own families. When traveling with children, grandparents and friends to high-end resorts and hotels, they experienced the same problems again and again: not enough room, no kitchens, child-unfriendly spaces, and the distinct impression from some hotel staffs that larger families with children were noisome rather than welcome.
At the same time, a new luxury travel idea was already in the air. That year, 2002, a company called Private Retreats, based in Telluride, Colorado, was launched to address the same vacation dilemma. It was called a destination club, a new idea with a model that combined two vastly different yet already successful industries: the country club and the fractional jet business. From the country club model came the idea of paying a membership deposit and annual dues, and from the fractional jet world came the idea of paying the dues and deposit in relation to the amount of time the potential member wished to use, so there was a range of pricing, usually from one month to three, or more or less. But in both cases, the member did not own or invest in the club, or the homes, instead he or she paid to use, and so it was called a non-equity club.



Starwood Hotels and Resorts has reached a deal with the Costa Rican development firm Genesis to build a 





Live from Microsoft's New Generation Xbox event!
Dozens Killed in Oklahoma Tornado; Death Toll to Rise
Xbox Reveal liveblog on Joystiq
Justin Bieber Booed, Gets Standing Ovation at Billboard Music Awards
2013 Billboard Music Awards Best and Worst Dressed
Watch: Kansas Meteorologist Seeks Shelter From Tornado
Two Pilots Fired After Brazilian Pop Star Takes Captain's Seat Mid-Flight
Oldest Water on Earth Found Deep Underground
2013 Billboard Music Awards: All the Winners!
South American 'Crazy' Ants Are a Threat in Southern US