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Neiman Marcus Pairs With Marquis Jet

Filed under: Wings

Last week I mentioned that Sentient Jets has partnered with Saks Fifth Avenue. Now in a similar move Marquis Jet, which sells time on NetJets airplanes, has partnered with Neiman Marcus. The new co-branded card will give owners up to 25 hours of flight time and an initial 100,000 points in Neiman Marcus's customer loyalty program, InCircle. Like the Sentient/Saks collaboration this one will also probably include special events and in-store and online offers for the card holders. The cards will start at $119,900 for 25 hours on a seven-passenger, twin-engine plane. These types of partnerships offer all sorts of synergy for the companies but I wonder if those who are loyal to one jet program will switch simply because the service is not aligned with their favorite department store.

Saks Gets A New Style

On January 2nd, Saks Fifth Avenue is getting a brand new logo. Or more specifically, they're having an older logo reinvented to introduce an element of modernity into their classic image. To achieve the new look, Pentagram took the classic 1973 script logo, placed it on a black background and divided it up into 64 tiles, all of which can be arranged in an impressively large number of ways and provide a new signature look to Saks packaging. The overall look is contemporary and dramatic, but maintains the elegance that the brand name has come to represent.

The plain, script logo will be prominently featured in stores and on packaging, as well.

[via notcot]

Donald to Design Furniture?

Filed under: Decor

Yesterday's Wall Street Journal (subscription) mentioned in passing that Donald Trump is thinking about going into the furniture business. Word has it that he is in talks, and "near to a deal," with a major department store that will carry his name on a line of furnishings that includes everything from tables and chairs to office furniture. Trump's spokesperson would not name the store yet. Will it be Barneys, Saks or Sears?

World's Most Expensive Bunny

Filed under: Auctions

Harrod's is showcasing the world's most expensive bunny. The bunny is made to look like the iconic Lindt chocolate bunnies, which are traditionally wrapped in gold foil and sold around the Easter holiday. Though the critter matches the 200-gram chocolate double in size, the Harrod's bunny is inedible, made not of chocolate but of 24-karat gold. It is inlaid with diamonds, rubies, citrine and topaz, and is valued in excess of £20,000, or approximately $35,000.

On display until April 16th, you can bid on the bunny by visiting it in the Candy Room at the Harrod's Knightsbridge store. All proceeds will be given to the Great Ormond Street Hospital Children’s Charity. Alternatively, you can buy yourself an edible Lindt chocolate bunny, sold in a set of three for $10.99.

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