debeers

De Beers Grounds Their Diamond-Hunting Airship

Filed under: Jewelry

Two years ago I wrote about the start of De Beers attempts to use a zeppelin to detect diamonds in Botswana. The experiment is now at an end. The airship has been permanently grounded by De Beers after heavy winds shook the ship from its mooring near the Jwaneng mine injuring its crew. The zeppelin was too badly damaged to be put back to work and De Beers has decided to use other methods of diamond exploration.

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Tags: airship, botswana, de beers, DeBeers, zeppelin

De Beers Set To Open In Moscow

by Deidre Woollard (RSS feed) —

Filed under: Jewelry

It was recently announced that Starbucks is at long last moving into Moscow. Muscovites are also getting another new retailer, this one a little more upscale. De Beers will open a store in the GUM Russian shopping mall in Moscow. The store is set to open in November and De Beers' Russian partner will manage it. No other details have been made available yet but it will obviously be luxurious, perhaps more so even than De Beers stores in other cities such as New York and Beverly Hills since some of the world's biggest spenders lately have been Russian billionaires.

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Tags: de beers, DeBeers, diamonds, jewelry, moscow

DeBeers Enters The World of E-Commerce

by Deidre Woollard (RSS feed) —

Filed under: Jewelry

Last week we mentioned the expansion of Blue Nile's diamonds for sale online, now the diamond behemoth DeBeers is finally joining the internet jewelry business. WWD reports that DeBeers is launching e-commerce on their website. The company will let you spend up to $30,000 for a diamond engagement ring (1.5 carat center stone with two side stones) so far, with plans to let people spend more in the future. The website doesn't include everything that is available in their brick-and-mortar stores, focusing instead on products that are easier to buy without seeing in person such as diamond earrings or tennis bracelets. For pieces from the High Jewelry collection, such as the Grey and Orange Diamond Ring shown above (11.5 carats of white and fancy-colored diamonds set in platinum) you will still need to make an appointment to see the goods in person. For DeBeers, the good news is that unlike opening a brick-and-mortar store, no one shows up to protest when you open up online.

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Tags: debeers, diamond, e-commerce, ring

Nelson Mandela to Defend De Beers

by Anne Metz (RSS feed) —

Filed under: Jewelry, Celebrity Shopping

When Marilyn Monroe sang, "There may come a time when a lass needs a lawyer, but diamonds are a girl's best friend," she probably never thought that the diamond, not the girl, would ever need a good defense.

De Beers, the largest purveryor of a girl's best friend, has recruited none other than South African activist Nelson Mandela to be the new best friend of the diamond industry.

Diamond executives are growing nervous about a new movie called The Blood Diamond, which is scheduled for release in January, 2007. The film, starring Leonardo DiCaprio and Jennifer Connelly, tells the story of two South Africans, a mercenary and a fisherman during the savage Sierra Leone civil wars. During this conflict, rebels seized mines to sell "conflict" or "blood diamonds."

But will the PR effort work?

I guess it's hard to say. One thing is certain, Moissanite executives have probably already singing, "There may come a time when a girl needs a lawyer, but laboratory-produced-diamonds are an girl's best friend."

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Tags: debeers, diamonds, films, moissanite, Nelson Mandela, NelsonMandela

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