dealers

Rolex Buys Rolex Watches To Prevent Price Drops

Watch sales are down, way down in some places, and the only option for many dealers is to provide deep discounts to move inventory. This creates price drops that many watch brands are less than thrilled with. Some brands are taking an active approach to protect brand pricing. Rolex is personally purchasing back inventory from dealers who are having trouble selling Rolex watches. Buying back the watches gives some money back to the retailers to help them during hard times, and allows Rolex to be confident that less deep discounting is occurring in the market. Rolex is of the most protective brands when it comes to pricing and image. They have an almost legendary reputation for not giving significant discounts. This is not a fact that they wish to change right now when keeping the integrity of a brand's pricing system solid is an important endeavor.

It is no secret that Rolex is a cash rich company. It is not likely a huge impact for them to be buying back inventory which will likely be warehoused until future times when things are better for the luxury watch market. I would go so far as to say that it is probably in Rolex's best interest to dismantle and recycle unsold watches than to release them at below market rates (that they set). Further, you might be wondering why dealers are all selling back to Rolex in the first place rather than discounting and potentially getting more money. This would likely conflict with their authorized dealer contracts with Rolex. Plus, Rolex likely has a redemption right - that allows it to buy back stock under certain circumstances. For you, this means less chance that your dream Rolex watch is going to be discounted any time soon. Pictured is a 2009 Rolex Datejust watch with Arabic numerals.

Via WorldTempus (in French).

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Tags: crisis, dealers, discount, market, rolex, sales

2120, A Store For Palm Beach Modern

by Deidre Woollard (RSS feed) —

Filed under: Decor

Modern design seems to have a natural home in Florida, sunnier climates seem to be a better setting for clean lines and spare style. 2120, a modern design store in West Palm Beach is a haven for lighting and furnishings that are contemporary, witty and highly individual. Their website reveals many design finds including plenty of Philippe Starck, a splash of Eames and the sleek and simple pieces of Jasper Morrison. I am enthralled with this lucite armchair which sells for $3,750.

Source

Tags: antiques, dealers, decorating, designs, lucite, palm beach

Rebadging Adds a Luxe Look to Cars

by Nicole Weston (RSS feed) —

Filed under: Wheels

Naming your Porsche is one thing, but the line must be drawn somewhere, since more and more car buyers want to pass their cars off as something they're not. We're not talking about body kits and fresh paint, but about buying the manufacturer's emblems from more expensive cars to try to make their own seem more impressive. This isn't necessarily a new concept, but apparently automakers don't have a problem selling the parts. Mercedes dealers sell the lettering and logos that indicate "cars are the high-end AMG version for about $65" and the GM of the country's top-selling dealership says that 1-2% of all buyers "ask to have their car rebadged." High performance companies, like Shelby Automobiles and Saleen, on the other hand, aren't about to risk their reputations by selling their various indicators of authenticity, so not every brand is available for purchase.

No one who knows their wheels is going to blink twice at an obviously mis-branded vehicle, so the question remains as to who these buyers think they're fooling? Most likely, the answer is themselves.

Source

Tags: brand, car, cars, dealers, emblem, logo, logos, mercedes

Join Luxist on Facebook!

Luxist bloggers (30 days)

#	Blogger	Posts	Cmts
1	Deidre Woollard	147	0
2	Jared Paul Stern	47	0
3	Ariel Adams	44	0
4	Carrie Coolidge	37	0
5	Rigel Celeste	36	0
6	Tom Johansmeyer	34	0
7	Annie Scott	32	3
8	Noah Joseph	31	0
9	Deb West	20	0
10	Lisa Palladino	18	1
11	Jeremy Korzeniewski	12	0
12	Ariston Anderson	11	0
13	Alison Wellner	6	0
14	Brendan Cleary	5	0
15	Kristin Young	4	0
16	Jonathon Ramsey	3	0
17	Sam Abuelsamid	2	0
18	Marsha Reid	1	0
19	Dan Roth	1	0
20	Ann Brenoff	1	0