daynight

$300,000 "Day&Night" Watch Doesn't Tell the Time

One of the first releases in the DNA of Famous Legends collection by Romain Jerome was the Titanic DNA watch, featuring oxidized steel salvaged from the real Titanic. The collection is rapidly expanding with several different models now available featuring everything from rust to jewels, but perhaps one of the most noteworthy is the "Day&Night" watch. It doesn't tell the time, it just tells you whether it's day or night.

It may seem like a silly idea but it's really just a reflection of the times -- watches are less and less about actually telling the time (we all have cell phones and PDAs for that now) and more about style and luxury. The Day&Night watch sells for $300,000 and the first lot sold out in just 48 hours. Apparently there are a lot of people looking to know whether it's day or whether it's night -- from their watch.

Gallery: DNA of Famous Legends Collection