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Dunhill Lets Us Hears its "Voice" Campaign

by Jonathon Ramsey (RSS feed) —

Filed under: Men's Style, Video



Dunhill launched its Day 8 platform for curated content just a couple of months ago, and now the British maker of fineries has undertaken another digital foray: this one is called Voice. Alfred Dunhill's Global Marketing Director, Jason Beckley describes Day 8 as "a communication device [that] exists to express our point of view. Day 8 is our creative research, the things that inspire us."

Voice, on the other hand, is the collected tales of inspiring men attired in Dunhill. Sir David Frost - yes, he of Frost/Nixon - artist Harland Miller, and violinist Charlie Siem take a solitary seat in front of the camera and explain some of the whats, whys, and wherefores of their lives and passions. And the stark lighting and desaturated colors help the viewer focus on what Dunhill hopes is revealed: "culture, intelligence, creativity, travel and elegance."

There are nine videos now, with more to follow, including the back stories of some of the "cast" of Voice. If nothing else, they are already intriguing snapshots of The Lives of Famous Men and great ads for Dunhill, but who knows - Voice could help you "see Dunhill as a vehicle for [your] own individuality and self expression." At the very least, it could give you some excellent wardrobe ideas.

Source

Tags: advertising, charlie siem, david frost, dunhill, harland miller, marketing, voices, youtube

Travel + Leisure Lists The Best Golf Wines

by Deidre Woollard (RSS feed) —

Filed under: Wine, Celebrity Shopping, Sports

I've written up a lot of the celebrity wines as they have come up but I have never seen a tasting of golf wines before. Unlike some celebs who randomly attach their names to anything for a little cash, the golfers on the whole seem to be pretty involved in the winemaking process (the jury is still out on John Daly's wine project). Ray Isle from Travel + Leisure took on the task of tasting the wines associated with golfers and with the PGA tour. The best of the batch according to Isle is the Greg Norman Estates Reserve Shiraz 2000 which received 93 points for its rich blackberry flavors.

15 BEST WINES FROM THE PRO GOLF WORLD
1) Greg Norman Estates Reserve Shiraz 2000; Padthaway, Australia
2) Ernie Els Bourdeaux-style blend 2003; Stellenbosch, South Africa
3) Mike Weir Estate Icewine Vidal 2005; Niagara Peninsula, Canada
4) Nick Faldo Shiraz 2003; Coonawarra, Australia
5) Commissioners Private Reserve* Cabernet Sauvignon 2003; Dry Creek Valley, California
6) Champions Select* Zinfandel 2004; Dry Creek Valley, California
7) Greg Norman Estates Sparkling Chardonnay/Pinot Noir (nonvintage); Australia
8) Commissioners Private Reserve* Cabernet Sauvignon 2002; Napa Valley, California
9) David Frost Wines Par Excellence Meritage 2002; Paarl, South Africa
10) Commissioners Private Reserve* Chardonnay 2004; Sonoma County, California
11) Mike Weir Estate Chardonnay 2005; Niagara Peninsula, Canada
12) Greg Norman Chardonnay 2004; Victoria, Australia
13) Champions Select* Cabernet Sauvignon 2004; Alexander Valley, California
14) Greg Norman Pinot Noir 2004; Santa Barbara, California
15) Arnold Palmer Chardonnay 2004; California

Source

Tags: david frost, ernie els, greg norman, GregNorman, mike weir, nick faldo, pga, wine

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