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Sharon Stone Designs Charity Jewelry Line For Damiani

Filed under: Jewelry, Charity, Celebrity Design

sharon stoneSharon Stone has been the face of Damiani jewelry since 2008. Now she has created a new line of jewelry that benefits a charity initiative. Stone and Damiani are supporting The Clean Water project which will build wells for extracting clean water in African villages. The Maji (maji means "water" in Swahili language) collection is the first in the series of "Sharon Stone for Damiani" lines. Part of the proceeds from sales will be donated to non-government and no-profit humanitarian associations that raise funds to build wells.

The jewelry includes rings, pendants, bracelets and earrings with rough diamonds set on burnished gold or silver and are signed by Sharon Stone and Damiani. Stone was on hand at the Beverly Wilshire Four Seasons Hotel recently to unveil the collection. At the event Stone talked to Extra about her visit to Uganda, why she is believes that access to water is an essential human right and the work done by Drop In A Bucket initiative to put in clean water wells and latrines.

Damiani Offers Travel As Gift With Purchase

Filed under: Jewelry

damiani rings
Italian jeweler Damiani is pulling out all the stops to get customers buying in this tough economy. National Jeweler reports on a couple of new promotions designed to get people excited to make a purchase. Buy one of Damiani's "Gomitolo" rings shown above, and you can get a one-week vacation in Italy that includes the cost of the flight and hotel stay. The Gomitolo rings feature pave set diamonds and gemstones in ribbon-like patterns with prices ranging from $7,740 to $15,690 and each one represents a different Italian city. A minimum purchase of $6,000 of any combination of Damiani jewelry, nets the buyer a weekend stay at a suite in any Mandarin Oriental hotel in the Americas. For smaller purchases buyers receive treats of lesser value. Any buyer of a Damiani piece will get a gift certificate for a massage at the St. Regis Hotel Spa in New York, the Montage Spa in Beverly Hills, California or the Moana Lani Spa at the Westin in Honolulu. Sounds lovely, but will it be enough incentive to prompt a splurge?

Gianfranco Ferre and Damiani To Collaborate On Jewelry Line

Filed under: Jewelry

gianfranco ferreJeweler Damiani and Italian fashion brand Gianfranco Ferre have announced a new jewelry collection. Current Ferre creative directors Tommaso Aquilano and Roberto Rimondi will head the line which will have pieces in gold and silver using diamonds and other gemstones for women and men.

The Gianfranco Ferre fashion house has had a rough couple of years starting with the death of founder Gianfranco Ferre and more recently the bankruptcy of its parent company, IT Holding. The new line with Damiani is part of its relaunching efforts.

The pieces will debut at the spring/summer 2010 fashion shows this fall. Prices will range from 500 to 10,000 euros and the pieces will be sold in both Ferre and Damiani boutiques. There will be four main style themes and one style we can expect to see is a version of the Ferre's signature safety pin which he affixed onto his tie, as shown at right.

Sharon Stone Has A New Gig

Filed under: Jewelry, Celebrity Shopping


Sharon Stone may have gotten in trouble with Dior over her remarks on China recently, but she can still bring in the gigs. Jeweler Damiani has announced that Stone will be their new face. The new ad campaign for the diamond seller celebrates women throughout history starting with Eve up through Ameilia Earhart and today's modern women. Silvia Damiani, who is a longtime friend of Sharon Stone, introduced the new campaign, which was shot on March 20th by photographer Solve Sundsbo, at a press event in Beverly Hills this week.

Clever Jewel Theives Tunnel Their Way To Millions in Milan

Filed under: Jewelry


It's not as impressive as the Harry Winston job last year but the thieves who raided Damiani jewelry's showroom in Milan on Sunday earn points for ingenuity. BBC News reports that the thieves dug an underground tunnel to a Milan showroom and then seven men, dressed as police, came through a cellar wall, tied up the staff and stole several million euros of jewelry in just a few minutes. Many of the showroom's best items weren't there they were in Los Angeles getting their red carpet moment at the Oscars. The men were reportedly unarmed. They tied up the staff up with plastic cable and sticky tape, locked everyone in the bathroom except the manager, who was forced to empty the lockers. The thieves left few traces of their crime behind and it appears to be a very professional job.

Paris Hilton's New Gig, Jewelry Model

Filed under: Jewelry, Celebrity Shopping

Like Kate Moss before her, a little infamy hasn't hurt Paris Hilton's endorsement career. E Online reports that Paris is the face of the new Bliss collection by Italian jeweler Damiani. Paris was recently photographed for the launch of the three-year print campaign by photographer Ellen von Unwerth. The Bliss line is the less pricey and more youthful line from the jeweler. Materials used in the pieces include gold, stainless steel, wood and diamonds and prices will range from $60 to $3,000. The higher-end line has featured Brad Pitt and Gwyneth Paltrow as models. Pitt designed his and Jennifer Aniston's wedding rings with Damiani and later sued them when the company sold the designs to the public. Paris Hilton's Bliss ads will run in magazines overseas for a year before invading the U.S.

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