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Jaeger-LeCoultre Launches Online Service To Personalize Reverso Watches

Filed under: Timepieces / Watches

A few years ago this would have never been something a high-end conservative watch brand like Jaeger-LeCoultre would have dreamed of doing. Traditionally, services like watch customization and personalization were to be done in a chic boutique with an authorized dealer over a glass of champagne and cookies. Now that model has changed and brands realize that people want to shop at home online.

The iconic Jaeger-LeCoultre Reverso has a case that flips around to reveal a solid caseback - offering a perfect palette for personalization. The new Reverso customization website allows customers to pick a watch and create any number of custom engravings and art on the back of a Reverso watch. This includes a large number of pre-selected options, as well as truly customizable engravings and enamel work. Options include having initials, a special message, coat of arms, imagery, or anything else that fits on the space. You can even have precious stones set in the back of the watch case.

The website uses a Flash based application for navigation and is rather straight forward. Really a fun thing to play around with and choose your ideal personalized Jaeger-LeCoultre Reverso watch.

Ariel Adams publishes the luxury watch reviews website aBlogtoRead.com.

Tiffany's Custom-Designed Dinnerware: The Ultimate in Luxury

Filed under: Decor

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Tiffany & Co.'s new custom-design service is the answer for anyone in search of unique, one-of-a-kind table settings.

Master artisans at the company-owned Le Tallec Studio in Paris, the world-renowned studio for hand-painted porcelain, create unique pieces that are custom-ordered and designed to meet the specifications of the Tiffany customer. From the creation of the initial pattern to the finished plate, the process details the custom design service Tiffany & Co. offers clients who wish to create their own Le Tallec pattern.

"We had so many requests for custom design jewelry work, that it only seemed natural to offer custom dishware, too," says Allen Nissim, a Tiffany & Co. group director who oversees the custom Le Tallec business. "This is really 21st century luxury."

Custom designs have ranged from those that incorporated a family crest to a favorite animal, flower or even the home decor of a customer. The Tiffany design department presents several different options to the customer and tweaks from there before a pattern is finalized. Each piece is initialed by the painter, dated and marked "Tiffany & Co., hand painted, Made in France." The artists can also include an inscription that says "This piece was made specially for..." and include the customer's name. Customers can initiate the custom design process at any Tiffany & Co. store location. The pattern seen above was created by designer Celerie Kemble who worked closely with actress Mariska Hargitay. It was based on Le Tallec's Cirque Chinois collection.

The labor intensive, entirely hand-created process is much like the manufacturing and decorating techniques used during the 18th and 19th centuries. The design process is labor-intensive even for designs that are as seemingly simple as green stripes. "It is labor-intensive to get the colors consistent around the border," says Nissim. "It takes a lot of skill to get the shades just right."

The initial creative process in developing a pattern can take as long as three months, depending on what the client is looking for and the scope of the order. The design may be somewhat different for a dinner plate or a bowl than it is for a tray. "Different pieces may have different interpretations of the same pattern," says Nissim.

One order for a set of 400 pieces required nearly six months just to develop the pattern and another year to create the pieces. Prices vary depending on the piece and design. A dinner plate starts at $1,200, but can cost more depending on the design. "People are comfortable with the cost when the finished product reflects their interest and taste," says Nissim

Smaller orders are also acceptable. A recent request was placed by a soon-to-be married couple who wanted custom-designed trays to present as a gift to members of their bridal party with each piece personally inscribed.

"These pieces become a legacy for generations to come," Nissim adds.

Smooth Creations Airbrushed Laptops

Filed under: Gadgets, Services

We've covered etched and bedazzled laptops and iPods before. Now check out the airbrush skills of Smooth Creations. Jim "Smooth" Saling has years of experience painting designs on cars and now creates unique designs for iPods and laptops. The paint alone costs around $50 and the overall cost varies depending on the product. Their online store features desktops emblazoned with the American flag and evil clowns but you can also have them design your own unique creation.

[via Bit-Tech]

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