Let's not confuse luxury with the spending of wealth. Even high end goods, when arrayed on a retail rack become merely another store purchase. The pre-fabricated feel of that experience is decidedly undifferent from purchasing a fast food burger for a dollar. When you're paying for a designers work that's produced in standard sizes by factories, what exactly are you buying that's so different than you'll find at Target? A label? Our father's brands may not exactly going to set our hearts aflutter, should we wish to be snappily-dressed young men.

True luxury is more accurately described as getting exactly what you want. Your things are customized to your tastes. It doesn't have to cost a fortune for goods exactly tailored to you; making luxury unique from price. Speaking of tailoring, that's just the area that Boston's Blank Label wants to address. Being based in the cradle of the American Revolution has apparently rubbed off on the upstart clothing maker. The brand launches today, October 31st, and it's aimed at changing the way young men buy clothes, with prices that young men could actually afford.

Starting with custom men's shirts, Blank Label will eventually branch out to offer more clothing. The shirts are handmade by experienced tailors for Blank Label. The materials and workmanship are pleasing, and the website lets you build your own shirt with the options you want. French placket? Sure! High style always looks better when it fits correctly, something that's difficult to do when you're buying a name off the rack, designed for the most common compromise. Not having to compromise or settle for something someone else designed? Sounds like luxury to us.

For the typical upwardly mobile, successful man of today custom shirts are a must. Yet, finding the time to locate the proper store and make a myriad of decisions can be tough in a busy schedule. ShirtsMyWay provides a great solution offering premium custom shirts through online shopping with free international shipping. You can visualize the fabric, colors, patterns, cuts and details with their digital model. Simply make your choice, send in your measurements, and voila! Original, well-fitted shirts that suit your style needs. Did I mention they have seven trillion different possible shirt designs?

As every professional woman knows, it is difficult to find the perfect fit in a button-down shirt. Men have it so easy, with entire franchises built around making sure their shirts fit well. Rebecca & Drew is working to change this double standard, and we have to say: they're doing a darn fine job!

The photo at right is from their adorable shop at 344 West 13th Street in New York City's West Village. I headed down there to see what all this buzz about "fit shirts" and "custom design" was. I was not disappointed!

For starters, the shirts have specially-placed buttons so that you never get that "from the left you can see my bra" effect. They come in two fits: "Soft and Smooth" and "Strong and Confident." From what I gather, this means "has a small waist" and "has less of a waist." The shirt sizes are based on that and bra size. Why haven't we been doing this all along?

Once you know your Rebecca & Drew size, you can order any of their items online and know that it will fit. And if you happen to order the wrong size your first time? They'll exchange it no problem -- they'll even pay the shipping.

Have a look through our gallery where I try on one of the fit shirts, explain how they work, and show you a couple of our favorite items. The basic Rebecca & Drew shirts are $195, $175 for short-sleeves. Get one here!