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Neiman Marcus Plans New Cusp Stores

by Deidre Woollard (RSS feed) —

WWD has a piece on the new move by  Neiman Marcus Group to capture a younger demographic. Their new Cusp stores are smaller, hipper stores designed to lure those who might regard the traditional Neiman's as a bit staid.
The four pilot cusp stores will be launched in Tyson's Corner in McLean, Va.,  Century City in Los Angeles, Georgetown and an unnamed location to be determined later. Cusp will have a more contemporary look and feel with fashion, accessories, beauty products and CDs and books. The article says that the stores will be decorated with a mixture of flea-market finds and natural elements (hmm, sounds like someone's been checking out Anthropologie).  The Cusp stores won't be branded with the Neiman Marcus name but you can use your Neiman's card there and the idea behind the store is to offer Neiman's signature service and luxury but with a fresher style.

Source

Tags: cusp, fashion, merchandising, neiman marcus, NeimanMarcus, retail

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