Talk about "Scotch on ice" - with the excitement of the 2010 Winter Olympics upon us, Laphroaig single malt Scotch is kicking off a year-long celebration of Scottish heritage with its official sponsorship of the United States Curling Association (USCA). At an event to kick off the partnership, bringing together two of the greatest traditions from Scotland – Laphroaig and curling – Scotch Malt Master Simon Brook (right) engaged guests in a Laphroaig tasting while Jessica Schultz (left), 2006 Winter Olympics Curling Team Member, led a hands-on curling demonstration.
Rich, smoky Laphroaig, established in 1815 on Islay, holds a Royal Warrant from the Prince of Wales and bears his heraldic three-feather badge on its label. "There are few brands out there that have as deep a Scottish history as Laphroaig," notes USCA President Leland Rich. "We are honored to have such a respected brand sponsor the United States Curling Association. This truly brings the spirit of the winter games to new heights." Often referred to as "chess on ice" or "winter golf," curling originated in Scotland in the 16th century.