Brooke Shields Goes From 'Pretty Baby' To Gorgeous Woman
Jose Cuervo Tequila to Sponsor Sauber F1 Team
As tequila enters the mainstream as a premium spirit alongside the likes of vodka and whisky, so will it need a platform to promote itself. And few fora are proving as fitting as motor racing.After rival distiller Patron promoted its sponsorship of individual teams in the American Le Mans Series to title sponsorship of the entire championship, Jose Cuervo has announced a new deal that takes them straight to the very pinnacle of motor racing: Formula One. The tequila company will be sponsoring the Sauber F1 team, and announced the deal shortly after the team signed Mexican driver Sergio Perez to race its cars this season.
Although Sauber may not be among the top teams today, it has fielded some of the best drivers in the sport, including world champions Kimi Raikkonen, Jacques Villeneuve and Sebastian Vettel. Though its best results came during the BMW years in 2007 and 2008 when it placed second and third in the championship, the team has since returned to using Ferrari engines.
PHOTOS: Most And Least Christian States In America
Rodents Run Amok at Upstate New York Walmart
Naked Face Eater's Victim ID'd
Apple CEO Tim Cook interview at D10: the liveblog
Beyonce 60-Pound Weight Loss: Queen B Flaunts New Figure During Comeback Concert Series
'I Am Now Who I Was Supposed To Be'
What's a Realistic Retirement Age?
Rookie Cop Reportedly Berated, Called 'A Rat' For Arresting Off-Duty Officer
SLIDESHOW: Tattoos That Go Way Beyond Your Average Tramp Stamp
I'm A Successful Entrepreneur But Might Get Deported
Carrie Underwood's Grunge Rock Past: 'I Was All About Pearl Jam'
Boy Buys Old Polaroid Camera, Finds Picture Of Uncle
Can a New Guy Save Best Buy?
Farmers Hit the Jackpot in Kansas Oil Boom
America's 10 Best National Parks
What Happened When Alex Kenjeev Paid His Student Loan in Cash
VIDEO, PHOTOS: Man Who Chewed Off Victim's Face ID'd
Wynonna Judd's 33 Wildest Stage Costumes
'Polish Death Camp' Remark Lands Obama In Hot Water
Does Tebow Have A Secret Girlfriend?
NSFW PHOTOS: A Little Too Much Of A Rear View
Eight-Year-Old Upset After Teacher Gave Her The Biggest 'Catastrophe' Award
Cops Probe Possible Connection Between Two Missing College Students
Waiter Down On His Luck Scores 19,000 Percent Tip
'Private Practice' Cast Shake Up
PHOTOS: Nicole Scherzinger Almost Reveals Too Much
'Cannibal' Attack: Naked Man Shot Dead In Miami 'As He Chewed Victim's Face' (VIDEO, PICTURES)
Donald Trump Can't Be Controlled, Causes Major Headache For Mitt Romney
Ancient Roman Shipwrecks Discovered
Walmart Workers Call Cops On Veterans On Memorial Day
Pat Gallagher: Late Bloomers: Hollywood Stars Who Made It Big After Age 50
Travel + Leisure: PHOTOS: America's Worst-Dressed People