Skip to Content

cubans

La Casa del Habano: The Top Cigar Shop in St Barths

Filed under: Cigars


It didn't take me long to feel like I was at home in La Casa del Habano. Every inveterate cigar smoker knows the importance of having a great cigar shop to call home, and one of the travails of traveling is that you leave yours behind, not knowing where (or with whom) you'll smoke on the road.

If St. Barths is in your future, there is no better place than La Casa del Habano. Look for the traditional wooden Indian out front; you should be able to see it as you're entering Village Creole in St. Jean, where the tobacconist is located.

Inside, put yourself in the expert hands of Sandrine, the store's owner and managing director. Many Americans are familiar with only the major Cuban cigar brands; it's tough for us to keep pace with the new products being released from the "island south of Miami." Sandrine will acquaint you with the old and new of what we aren't permitted to have here in the United States.



Fewer Cigar Smokers Want Cubans, Production Drops

Filed under: Cigars

The Cuban cigar industry is struggling under the dual pressures of smoking bans and economic malaise. Consumers around the world aren't buying as many sticks, and Cuba is cutting production. In Pinar del Rio, only 22.4 million leaves were harvested this year, off 14 percent from 26 million last year. Local media reports: "There was a reduction in planting due to limitations in resources caused by the economic crisis," according to the Financial Times.

With 70 percent of the market – not including the United States – the Cuban cigar business is a global force. So, its financial performance has broad implications, and the data doesn't look good:
According to the most recent report released by the government's statistics office, the industry has fallen on hard times in recent years, with production of cigars for export down from 217m in 2006, to 123m in 2007 and 73m last year as the business drew on its inventory.
Export cigar sales plunged to $218 million last year from $243 million in 2008 ... but keep in mind that the effects of the late 2008 financial crisis didn't really come to bear until 2009.

Of course, consumption in the United States is unchanged, because you can't go below zero. Nobody smokes Cuban cigars in the United States because they're illegal ... right?


Eddie Ortega: End to Cuban Ban Won't Matter for Brands

Filed under: Cigars


The effects of an end to the Cuban embargo are the subject of endless speculation in the cigar world. From smokers to company execs, it seems like everyone has an opinion on how much inventory would be available, product quality as Cuban factories rush to meet demand and how willing fans of non-Cuban brands would be to part with the sticks they have spent years enjoying.

One issue, the impact on brand ownership, doesn't get as much air time in cigar shop conversations, but it does come up – especially within the business. Eddie Ortega, the man behind the 601 line, among others, writes on his blog, "In recent years, the registered trademark owners in the USA of most Cuban brands have either been acquired or have merged with European companies who have worldwide distribution rights of most of the Cuban brands." Quite simply, the need to tangle over ownership rights may be settled already, because of European interaction with Cuba.



Cuban Cigar Festival Punctuated with Million Dollar Humidor Auction

Filed under: Cigars, Auctions

The annual Habanos festival ended Friday with a million-dollar cymbal crash. The week-long event attracted cigar merchants, smokers and collectors from around the world to select, sample and savor ... all leading up to purchases, of course. The main attraction was an auction of ornate cedar and mahogany humidors packed with hecho a mano cigars, ultimately fetching $1.09 million. Hundreds may have attended, but only a small fraction walked away with that level of satisfaction.

The celebration came on the heels of an announcement by Habanos S.A. that its revenue only reached $360 million last year, an 8 percent decline from 2008. The new Romeo y Julieta that was unveiled at the event, designed to appeal to women, is ostensibly a direct response to two consecutive years of revenue declines. Since women comprise only 5 percent to 10 percent of Habanos' customers, the company is hoping that there's room for growth. The company is also relying on an economic recovery in Spain, which is its largest market.

Despite the new "ladies' line," the focus in Cuba last week was on the auction. The top humidor to move contained the new Cohiba Bieke cigar, fetching $681,000, close to two-thirds of the total. According to Oscar Basulto, Vice President of Habanos, this is the top premium cigar on the market – though I'm sure there are a few people in Nicaragua, Honduras and the Dominican Republic who would disagree.

Cuba's Looking for Ladies to Light Up

Filed under: Cigars

Cuban cigar sales are in the tank right now. A combination of economic woes and anti-smoking legislation around the world have put the squeeze on Habanos S.A., the company behind Cuban cigars. Sales fell 8 percent last year, the company said, to $360 million last year. This follows a sales decline in 2008. Even though the economy is showing signs of recovery, Cuban cigar haven't come back. So, the company is looking to move into some relatively uncharted territory: women.

To find its way into women's hands, Habanos has created a smaller and milder Romeo y Julieta (the women I know who smoke cigars, however, tend to prefer something more robust). Women comprise only a smal share of the market – between 5 percent and 10 percent according to Habanos marketing director Ana Lopez.

Though some love from the ladies may help, Habanos realizes that it won't change the world for the beleaguered Cuban cigar company, which expects only a modest performance in 2010, due in large part to soft economic conditions in Spain.

Ten Points of Cigar Etiquette Not To Be Ignored

Filed under: Cigars


Cigar shops are a lot like any social environment. There are regulars and new guys, people new to the reason for gathering and seasoned veterans. In any situation like this, there are basic norms that should be respected in order to make the experience more enjoyable for you. I know I've covered this topic before, but the latest round of advice is new. Trust me, there's no shortage of breaches of etiquette in this world (just like the subway, the sidewalk and your local bar).

Some of these may seem obvious. They are. There's nothing in the list that should have to be said. Yet, life at the cigar shop has shown me that the simplest of courtesies tend to be overlooked.

Many thanks to the regulars at De La Concha in Manhattan for these tips. They've seen the worst of the worst and were only too happy to share their experiences. If you don't need these tips, forward them to someone who does: we all know somebody who could use a little bit of help.

Mexican Cigar Distributor to Fight Counterfeit Cuban Trade

Filed under: Cigars

Mexico's Cuban cigar distributor, Importadora y Exportadora de Puros y Tabacos (IEPT), has taken new steps to prevent the spread of counterfeit Cuban cigars. The company has put together a new certification system that will validate cigar retailers across the country as legitimate sellers.

IEPT is licensed by Habanos S.A., which is the global distributor of Cuban cigars. Habanos has been struggling with counterfeiting for years, with problems in tourist-infested parts of Mexico being particularly severe.

The new campaign is designed to support retailers that sell the real deal, which hopefully will resonate with cigar consumers.

But, let's be realistic. The problem that has to be solved first is the love of "smoking the label." When customers stop wanting people to see that Cohiba label, they'll begin to make better choices.

Habanos Elevates Security Measures

Filed under: Cigars

cohiba

Habanos S.A., the official worldwide distributor of Cuban cigars, has developed a new way to thwart the efforts of the knockoff business. The company's introduced a new security seal that apparently has other safety features ... all of which are designed to prevent you from smoking a "Cohibo" while wearing your Folex and carrying Burbarry.

Specifically, there are two new elements on the Republica de Cuba warranty seal. One is a holographic label, which you'll find to the right of every warranty. The other is a barcode that will be on the left of the warranty. The seal is designed to fall apart if removed, making it impossible to reuse it on a box of fakes. Also, the barcode corresponds to a customized identification number stored in a database. One scan will show brand, size and market destination.

In the words of our esteemed former leader, "mission accomplished," right? Well, this all assumes that counterfeiters won't be able to build a better mousetrap.

Cuban Cigars, Don't Smoke the Label

Filed under: Cigars



"It happens all the time."

Ron Melendi, General Manager of De La Concha in New York, is tired of seeing guests walk through the door of his tobacco shop and ask for "Cubans." It's no secret that cigars from that particular island are illegal, yet people ask anyway.

It pisses Melendi off, and I don't blame him.

Cuban cigars are seen as a rare treat in the small, tightly intertwined community of upscale smokers. Since they have been illegal in the United States for more than 40 years, the act of cutting and lighting one implies unusual access, connections that most simply do not have. But, that's about it. A general decline in Cuban cigar quality, especially over the past decade, leaves the label as the only coveted aspect of the experience.

Of course, it's easy to dismiss this popular notion among tobacco retailers and manufacturers as a case of "sour grapes." After all, they can't sell what everybody wants. Jealousy wouldn't be much of a stretch ... if the quality issues weren't so real.

Several trips in the past three years to France, Spain, Mexico, Sweden, Finland, Iceland and Canada have led to Cuban cigars between my fingers. I've seen different humidors in stores in each of these countries and been able to rule out problems resulting from poor storage. I've had a few decent smoking experiences, but they haven't been life-changing. Even when the cigars are properly maintained, the taste and construction simply have not delivered.

Hunters & Frankau Cigar Sets

Filed under: Cigars

Two new cigar gift packs have been put together exclusively for the British market by a partnership between Hunters & Frankau and Habanos S.A.. Both of the companies are distributors of Cuban cigars, Hunters & Frankau in Britain and Habanos S.A. internationally. The Cohiba set (£79) comes with four individually packed Siglo IV cigars and the Trinidad set (£69) includes three individually packed Robusto Extra cigars. Each of the two limited edition sets comes in a varnished wooden box, and only 1,000 of each will be made available.

Joseph Fiennes Attends Cigar Festival To Celebrate New Cigar

Filed under: Cigars

We recently mentioned the Fesitval del Habano that is taking place this week. In order to promote the new short Chuchill size from the Romeo y Julieta brand, they brought in Joseph Fiennes, famous for playing the bard in "Shakespeare in Love." It was Fiennes first visit to Cuba and her tossed off a few lines from Romeo and Juliet at the cigar festival. The festival will also bring the announcement of a new mystery cigar to celebrate the 40th birthday of Cohiba.

Featured Galleries

Aperion SLIMstage30 Speaker System
Fortis Spaceleader Volkswagen Design White Watch
Gustafsson & Sjogren Stockholm watches
Sensai Summer Skin Care and Makeup Must-Haves
Four Season Provence
Casa Noble Tequila
Turks & Caicos Style
Ulysse Nardin Lady Diver Watch New Colors
Vacheron Constantin Historiques Aronde 1954 Watch