cubans

Cigar shops are a lot like any social environment. There are regulars and new guys, people new to the reason for gathering and seasoned veterans. In any situation like this, there are basic norms that should be respected in order to make the experience more enjoyable for you. I know I've covered this topic before, but the latest round of advice is new. Trust me, there's no shortage of breaches of etiquette in this world (just like the subway, the sidewalk and your local bar).

Some of these may seem obvious. They are. There's nothing in the list that should have to be said. Yet, life at the cigar shop has shown me that the simplest of courtesies tend to be overlooked.

Many thanks to the regulars at De La Concha in Manhattan for these tips. They've seen the worst of the worst and were only too happy to share their experiences. If you don't need these tips, forward them to someone who does: we all know somebody who could use a little bit of help.

Mexico's Cuban cigar distributor, Importadora y Exportadora de Puros y Tabacos (IEPT), has taken new steps to prevent the spread of counterfeit Cuban cigars. The company has put together a new certification system that will validate cigar retailers across the country as legitimate sellers.

IEPT is licensed by Habanos S.A., which is the global distributor of Cuban cigars. Habanos has been struggling with counterfeiting for years, with problems in tourist-infested parts of Mexico being particularly severe.

The new campaign is designed to support retailers that sell the real deal, which hopefully will resonate with cigar consumers.

But, let's be realistic. The problem that has to be solved first is the love of "smoking the label." When customers stop wanting people to see that Cohiba label, they'll begin to make better choices.

Habanos S.A., the official worldwide distributor of Cuban cigars, has developed a new way to thwart the efforts of the knockoff business. The company's introduced a new security seal that apparently has other safety features ... all of which are designed to prevent you from smoking a "Cohibo" while wearing your Folex and carrying Burbarry.

Specifically, there are two new elements on the Republica de Cuba warranty seal. One is a holographic label, which you'll find to the right of every warranty. The other is a barcode that will be on the left of the warranty. The seal is designed to fall apart if removed, making it impossible to reuse it on a box of fakes. Also, the barcode corresponds to a customized identification number stored in a database. One scan will show brand, size and market destination.

In the words of our esteemed former leader, "mission accomplished," right? Well, this all assumes that counterfeiters won't be able to build a better mousetrap.

"It happens all the time."

Ron Melendi, General Manager of De La Concha in New York, is tired of seeing guests walk through the door of his tobacco shop and ask for "Cubans." It's no secret that cigars from that particular island are illegal, yet people ask anyway.

It pisses Melendi off, and I don't blame him.

Cuban cigars are seen as a rare treat in the small, tightly intertwined community of upscale smokers. Since they have been illegal in the United States for more than 40 years, the act of cutting and lighting one implies unusual access, connections that most simply do not have. But, that's about it. A general decline in Cuban cigar quality, especially over the past decade, leaves the label as the only coveted aspect of the experience.

Of course, it's easy to dismiss this popular notion among tobacco retailers and manufacturers as a case of "sour grapes." After all, they can't sell what everybody wants. Jealousy wouldn't be much of a stretch ... if the quality issues weren't so real.

Several trips in the past three years to France, Spain, Mexico, Sweden, Finland, Iceland and Canada have led to Cuban cigars between my fingers. I've seen different humidors in stores in each of these countries and been able to rule out problems resulting from poor storage. I've had a few decent smoking experiences, but they haven't been life-changing. Even when the cigars are properly maintained, the taste and construction simply have not delivered.

Two new cigar gift packs have been put together exclusively for the British market by a partnership between Hunters & Frankau and Habanos S.A.. Both of the companies are distributors of Cuban cigars, Hunters & Frankau in Britain and Habanos S.A. internationally. The Cohiba set (£79) comes with four individually packed Siglo IV cigars and the Trinidad set (£69) includes three individually packed Robusto Extra cigars. Each of the two limited edition sets comes in a varnished wooden box, and only 1,000 of each will be made available.

We recently mentioned the Fesitval del Habano that is taking place this week. In order to promote the new short Chuchill size from the Romeo y Julieta brand, they brought in Joseph Fiennes, famous for playing the bard in "Shakespeare in Love." It was Fiennes first visit to Cuba and her tossed off a few lines from Romeo and Juliet at the cigar festival. The festival will also bring the announcement of a new mystery cigar to celebrate the 40th birthday of Cohiba.