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Crowne Plaza Introduces The Switch-Off Call

Filed under: Luxury Travel & Hotels


The Crowne Plaza hotel chain knows their business travelers need a decent night's rest and so they have a whole system designed to help. The Crowne Plaza Sleep Advantage Program includes comfortable beds, floors with quiet zone areas, a relaxation and sleep CD and sleep amenities such as an eye mask, drape clip, earplugs, lavender spray and nightlight. Their latest innovation for sleep is being tested out in UK hotels. In addition to the traditional wake-up call, they are offering the "Switch-off call" which tells guests it's time to go to bed. According to research from Crowne Plaza released earlier this year, checking emails just before bed halts the production of sleep enhancing melatonin and has the same effect as drinking a double espresso at bedtime.

At check in guests will be asked if they want a "switch off call" and at what time. When the time comes, the guests will get a call telling them to put down their computers and phones and relax before turning in for the night. They will also be offered a fresh mint or ginger tea to follow their "switch off call". If the service is popular it could be introduced at 331 Crowne Plaza hotels across the world.

[via Times Online]

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