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Departures Offers Pirelli Calendar As An Incentive To Raise Money To Fight Malaria
Filed under: Charity
As my colleague Jared Paul Stern mentioned earlier this month, the 2011 Pirelli calendar was photographed by Karl Lagerfeld. The calendar has a Graeco-Roman mythology theme and stars Juliane Moore Daria Werbowy, Lara Stone, Erin Wasson and others in a series of 36 black and white photos showing 24 different subjects, including gods, heroes and myths. The calendar is always hard to get a hold of and even more so this year. Departures magazine received a copy of the calendar and they are using it to get donations for the UN Foundation's Nothing But Nets. Departures has partnered with Crowdrise, a fundraising platform created by actor Edward Norton, producer Shauna Robertson and Robert and Jeffrey Wolfe (founders of the quirky online retailer Moosejaw) to encourage people to make a minimum donation of $25 to the Nothing But Nets, a grassroots campaign to raise awareness and funding to combat malaria on http://www.crowdrise.com/pirelli. The donation serves as an entry to win the calendar. The The fundraising effort will run through January 15, with the lucky donor being selected at random on January 16.
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