cozumel

Carlos Slim's Environmental Push

Billionaire Carlos Slim has been busy lately. The billionaire who holds the third spot in the Forbes billionaire list, has a fortune of around $35 billion. As part of a commemoration of World Environmental Day, Slim has donated $50 million to start an environmental project in Mexico with the World Wildlife Fund. The donation is part of the creation of a $100 million fund dedicated to Mexico's environment. The new project will focus on six regions in Mexico including the jungles in Chiapas, reefs in Baja California and the nesting ground for monarch butterflies in Michoacan. The World Wildlife Fund will raise the other half of the funds needed from foundations and donors. Slim has also said that he will donate more as the goals of the project are met. The plan will include ways of stimulating the economy in environmentally sensitive areas so that locals don't have to harm the environment to make a living. Mexico is estimated to be losing around 593,000 acres of land a year to logging. Slim made the announcement in Cozumel, Mexico with Carter Roberts, the the President of World Wildlife Foundation and Omar Vidal Director of Wildlife Mexico.

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Tags: carlos slim, carlos slim helu, CarlosSlim, CarlosSlimHelu, cozumel, green, mexico, world environmental day, WorldEnvironmentalDay

Philip Stein Luxury Store To Bathe Shoppers In A Sense Of Well Being

by Ariel Adams (RSS feed) —

Filed under: Jewelry, Timepieces / Watches

Luxury items and watch maker Philip Stein is opening up their first "Americas" store this fall. Interestingly enough the boutique store will be opened in Cozumel, Mexico - likely to due a large volume of wealthy tourists. Instead of just 'any store,' the shop will focus on an unique and immersive shopping environment. Philip Stein called it their "Natural Frequency Technology," and the idea is to create a calming and personalized shopping experience for luxury buyers. The theme of the technology is to harmonize the shopper's Chi energy. To do this they will be presented with messaging in the form of video, verbal information, and hands on experiences with the products. Imagery in the store will impress upon customers the various design elements of the products as well as the unique design prowess of Philip Stein. Through that process the customer is apparently prone to staying calm, relaxed, and open to purchases.

The whole idea is to create a sense of well being in the customers to the point that they are so impressed with their experience at the shop, they themselves become individual Philip Stein brand ambassadors. Customer testimonials are the best type of advertising if you can manage to get it. Pictured above is a Philip Stein Sport Chronograph with dual quartz movements and rubber accents. Retail is about $1,600 with prices on Philip Stein watches going up from that. Don't miss Philip Stein's "Wine Wand" as well and other interesting luxury themed products and watches.

Via National Jeweler.

Ariel Adams publishes the watch review site aBlogtoRead.com.

Tags: boutique, cozumel, mexico, philip stein, PhilipStein, store, watch