Auto Show: MINI Paceman Cuts Two Doors Off Countrymen
Filed under: Luxury Cars & Autos
It's not usual to think of a car priced between $23,000 and $32,000 with options as a luxe car, but MINI changes the rules a little for defining what premium means.The British brand owned by BMW last year launched the Countryman, a four door design related to the iconic MINI Cooper. At this year's North American Auto Show, the company is showing a "concept" car for a two-door version of the car called the Paceman.
"MINI is certainly premium, if not luxury," says independent marketing consultant Dennis Keene. "What I find so fascinating about MINI as a brand is the way it remains aspirational and legitimate for the person for whom $20,000 or $25,000 is what they can afford, as well as for the Mercedes or BMW owner who just loves the design."
The Paceman, besides having just two doors to the Countryman's four has a gradually sloping roofline. It gives the bigger MINI a sportier look. Power for the Paceman concept comes from Mini's John Cooper Works: a 1.6-litre twin-scroll turbocharged engine that puts out 211 horsepower and 192 pound-feet of torque (207 with the "overboost.") It has MINI's ALL4 all-wheel drive system mated to either a six-speed manual or automatic gearbox.
MINI's next vehicles, the Coupe and Roadster, ill debt in 2012. The Paceman, assuming it gets brought to market would likely come after that.
Brooke Shields Goes From 'Pretty Baby' To Gorgeous Woman

Rodents Run Amok at Upstate New York Walmart
Apple CEO Tim Cook interview at D10: the liveblog
Beyonce 60-Pound Weight Loss: Queen B Flaunts New Figure During Comeback Concert Series
What's a Realistic Retirement Age?
I'm A Successful Entrepreneur But Might Get Deported
Carrie Underwood's Grunge Rock Past: 'I Was All About Pearl Jam'
What Happened When Alex Kenjeev Paid His Student Loan in Cash
Farmers Hit the Jackpot in Kansas Oil Boom
Supposed new iPhone casings show up with tall body, tiny dock connector, tons of mystery (update: a bit of the front too)
Mary J. Blige, Charity Lawsuit: Singer's Foundation Sued for Failing to Repay $250K Loan