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Beyonce's Big Perfume Deal

Filed under: Cosmetics and Fragrance, Celebrity Design

The news of Beyonce's new fragrance got a bit lost in the heady whiff of scandal following Kanye West's display of overeager support of her video at the 2009 MTV Video Music Awards, Beyonce has been the face of perfumes for Tommy Hilfiger and Giorgio Armani but now she has her own contract with Coty for a Beyonce fragrance that will debut next spring. WWD speculates that she could earn up to $20 million over the next three years in the deal. Beyonce's large fan following and tremendous popularity may add a boost to the celebrity fragrance market which has been slumping recently. One star in the celebrity fragrance arena who continues to thrive is Britney Spears and it is hoped that Beyonce has a similar allure.

Halle Berry To Have Fragrance Line

Filed under: Celebrity Shopping, Cosmetics and Fragrance

Coty Beauty US is bringing a fresh face to their product lines -- Halle Berry. Her iconic beauty and mysterious ways are what attracted Coty to Halle as a celebrity fragrance candidate. Her line is expected to launch globally in Spring 2009, starting in mid-tier department stores such as J.C. Penny's and then filtering out more to the masses. If Halle's fragrance smells as lovely as she is gorgeous I think we are all in for a real treat!

Lamborghini, The Perfume

Filed under: Luxury Cars & Autos, Cosmetics and Fragrance

This week on Monday the world's leading fragrance company, Coty Inc., announced that they've agreed to create a new innovative fragrance line for men under the Tonino Lamborghini brand name. Coty plans to play off the brand's "sexy, sleek, and exclusive" appeal to create something "explosive" in men's fragrance. Expect to see the resulting Tonino Lamborghini fragrance in Europe and Asia in the spring of 2008, and in the U.S. and around the world sometime after that.

And if you go for auto-inspired fragrances but can't wait until next year or later to start smelling good there's always scents available from Mustang, Hummer, and even the Daytona 500 to hold you over.

Kylie Minogue to Launch Perfume

Filed under: Cosmetics and Fragrance

Building on her already successful music career, Australian superstar Kylie Minogue has joined up with Coty, Inc. to launch her own perfume line. No details of the scent have been disclosed yet, but a launch is planned in Australia later this year, followed by a distribution of the brand in Asia and Europe. Coty is the largest perfume maker in the world and already has scents with celebrities like Jennifer Lopez and Sarah Jessica Parker, whose perfume was internationally praised earlier this year.

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