Beyonce's Big Perfume Deal
Filed under: Cosmetics and Fragrance, Celebrity Design
The news of Beyonce's new fragrance got a bit lost in the heady whiff of scandal following Kanye West's display of overeager support of her video at the 2009 MTV Video Music Awards, Beyonce has been the face of perfumes for Tommy Hilfiger and Giorgio Armani but now she has her own contract with Coty for a Beyonce fragrance that will debut next spring. WWD speculates that she could earn up to $20 million over the next three years in the deal. Beyonce's large fan following and tremendous popularity may add a boost to the celebrity fragrance market which has been slumping recently. One star in the celebrity fragrance arena who continues to thrive is Britney Spears and it is hoped that Beyonce has a similar allure.
This week on Monday the world's leading fragrance company, Coty Inc., announced that they've agreed to create a new innovative fragrance line for men under the Tonino Lamborghini brand name. Coty plans to play off the brand's "sexy, sleek, and exclusive" appeal to create something "explosive" in men's fragrance. Expect to see the resulting
Building on her already successful music career, Australian superstar Kylie Minogue has joined up with Coty, Inc. to launch
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