Filed under: Timepieces / Watches
The recently incorporated Raymond Weil (RW) USA Corp. is a new company, but is related to the parent brand. This allows the company to have more control, and a better understanding of what is going on in the States, and how best to conduct business here. Raymond Weil is fortunate to have a history of good sales and a strong market presence in the US. The new RW USA Corp. will hire many of the existing employees from the previous distributor and focus on strengthening relations with its best retailers - mostly department and jewelry stores around the US. There is also dedication to assisting with marketing support (very important as brand tend to not help wit expensive marketing costs), and to giving US retailers the best products for the holiday season - which is also important as for some reason US stores get shafted when it comes to getting the newest and best watch products compared to the rest of the world. As a reasonably attractive, and well priced luxury brand, Raymond Weil should come out ahead in the future if they play their cards right in the US.
Ariel Adams publishes the luxury watch review site aBlogtoRead.com.