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The Lamborghini Reventon In Flight

Talk about bizarre, Lamborghini recently enlisted the help of the Italian military (don't they have anything better to do?) to fly one of their rare and uber-expensive Lamborghini Reventon cars over the town of Turin and land it on the roof of the Lingotto building, where they were having a conference titled "Lamborghini and speed, a project in record time." And record money too I bet.

The only explanation Lamborghini gave to curious onlookers was "all 20 units (of the Reventon) have been sold worldwide." I guess that since they were each priced at over $1.5 million that is a big deal, but who came up with this idea?

Gallery: The Lamborghini Reventon