Talk about bizarre, Lamborghini recently enlisted the help of the Italian military (don't they have anything better to do?) to fly one of their rare and uber-expensive Lamborghini Reventon cars over the town of Turin and land it on the roof of the Lingotto building, where they were having a conference titled "Lamborghini and speed, a project in record time." And record money too I bet.
The only explanation Lamborghini gave to curious onlookers was "all 20 units (of the Reventon) have been sold worldwide." I guess that since they were each priced at over $1.5 million that is a big deal, but who came up with this idea?
Gallery: The Lamborghini Reventon