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Bulgari To Engulf Daniel Roth And Gerald Genta For Unifed Watch Brand
Filed under: Timepieces / Watches
In what feels like a strange turn of events, watch brands Daniel Roth and Gerald Genta will no longer be independent brands operating under the ownership of the Bulgari Group. Bulgari has been having financial difficulties for a while. Part of the problem relates to redundancy. Each of the brands that it owns is more or less independent - at least that was the case until now. That meant that they each had their own manufacturing, marketing, administrative, and design arms. This related to how the watch industry tends to prefer to run things. As a solution to the problem, Bulgari is taking a bold step to consolidate its main Bulgari brand with luxury brands Gerald Genta and Daniel Roth. Note that the actual watch designers Gerald Genta and Daniel Roth no longer have a stake in these brands and are not connected to the project.
The future is one consolidated effort for marketing, design, sales, distribution, and manufacture. Meaning that each of the brands will coexist. The reality of course is that they will really cease to be three separate brands with the Bulgari name more or less taking over. The image is of an early Gerald Genta Octa watch branded Bulgari, with the Gerald Genta name sitting demurely at the bottom. This is going to be "new way" for the brands in the foreseeable future. Whether or not this experiment will work to keep Bulgari profitable is unknown. The likely outcome in the elimination of the other two brand names over time as Bulgari assimilates their character, movement complication, and popular models for its own.
Ariel Adams publishes the luxury watch review site aBlogtoRead.com.
The future is one consolidated effort for marketing, design, sales, distribution, and manufacture. Meaning that each of the brands will coexist. The reality of course is that they will really cease to be three separate brands with the Bulgari name more or less taking over. The image is of an early Gerald Genta Octa watch branded Bulgari, with the Gerald Genta name sitting demurely at the bottom. This is going to be "new way" for the brands in the foreseeable future. Whether or not this experiment will work to keep Bulgari profitable is unknown. The likely outcome in the elimination of the other two brand names over time as Bulgari assimilates their character, movement complication, and popular models for its own.
Ariel Adams publishes the luxury watch review site aBlogtoRead.com.
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