Filed under: Cosmetics and Fragrance
Frank Miller, co-director of the super-stylish, ultra-violent 2005 film Sin City based on his neo-noir comics series of the same name, has produced a commercial for Gucci's new Guilty fragrance. The latest in a line of fashion label film collaborations, it comes on the heels of Martin Scorsese's video for Chanel's new men's fragrance that we wrote about the other day. The Gucci spot, set to debut Sept. 12, stars Evan Rachel Wood as a femme fatale with a passion for fast cars and handsome fellows, and a soundtrack by Friendly Fires. Done in the same black-and-white with slashes of color style as SIn City, the spot aims to position Guilty as the "scent of defiance". The perfume comes in a gold-colored container featuring Gucci's signature interlocking G's motif.