commercials

'Sin City' Director's Sexy Gucci Commecial Unveiled [video]

Frank Miller, co-director of the super-stylish, ultra-violent 2005 film Sin City based on his neo-noir comics series of the same name, has produced a commercial for Gucci's new Guilty fragrance. The latest in a line of fashion label film collaborations, it comes on the heels of Martin Scorsese's video for Chanel's new men's fragrance that we wrote about the other day. The Gucci spot, set to debut Sept. 12, stars Evan Rachel Wood as a femme fatale with a passion for fast cars and handsome fellows, and a soundtrack by Friendly Fires. Done in the same black-and-white with slashes of color style as SIn City, the spot aims to position Guilty as the "scent of defiance". The perfume comes in a gold-colored container featuring Gucci's signature interlocking G's motif.

Tags: comics, commercials, directors, Evan Rachel Wood, fragrance, Frank Miller, Gucci, Gucci Guilty, Martin Scorsese, movies

Martin Scorsese & The Rolling Stones Rock Chanel's New Men's Fragrance [video]

by Jared Paul Stern (RSS feed) —

Filed under: Cosmetics and Fragrance, Men's Style, Video

Famed French fashion and luxury goods house Chanel has brought on legendary director Martin Scorsese to help promote its new men's fragrance, Bleu de Chanel. Scorcese has made a sexy new commercial for the scent starring actor Gaspard Ulliel with a soundtrack by the Rolling Stones, firmly positioning it as a cologne for the young, cool, rich and beautiful – or those who think all that can be found in a perfume bottle in any case. Marked by notes of citrus, vetiver, pink pepper, grapefruit, dry cedar, labdanum, frankincense, ginger and sandalwood, Chanel says Bleu "embodies that greatness of a man when he chooses to be free". To be specific, it smells "enigmatically seductive", reeking of "bold masculinity" and an "untameable, rebellious spirit." The collaboration follows other high-profile director–fashion label matchups, including David Lynch for Dior, Frank Miller for Gucci and Zoe Cassavetes for Louis Vuitton.

Tags: Bleu de Chanel, Chanel, cologne, commercials, directors, fragrance, French fashion, Gaspard Ulliel, Martin Scorsese, mens style, Rolling Stones