Filed under: Apparel
Chris O'Donnell's brother John is behind johnnie-O, a line of "West Coast Preppy" apparel. Lacoste has the alligator, Ralph Lauren has the polo pony, Johnnie-O has a silhouette of a surfer and a board as its logo. The logo serves as the lodestar for the brand, typifying an outdoorsy and casual lifestyle. The line includes polo shirts, t-shirts, belts, hoodies and more for men, women and children.
The brand has attracted plenty of celebrity attention including quarterback Drew Brees, tennis player Pete Sampras, baseball player Barry Zito, Adrian Grenier and Luke Wilson. The brand contributes to a number of charities including Autism Speaks, The BreesDream Foundation, Friends of Golf Foundation and The John Thomas Dye School Foundation.