Piggybacking on the idea of exclusive boutiques is Claseo
, an online closed shopping community that sells an invitation-only line of clothing. The Claseo fashion items which include polos like the pink one shown here, are limited and equipped with a visible identification code. In order to be able to purchase Claseo apparel, you need to be invited by a current member of Claseo. The snob appeal is high here, Claseo members choose the people who are eligible to wear Claseo designs. You can also apply for membership online.
The shirt shown here, which regularly sells for 79 euros but is currently reduced to 55 euros comes with a Claseo shirt bag, five business-card-format invitation cards, five email invitation privileges, a lifetime online community membership, free shipping within the EU and free replacement if you chose the wrong size. The inviting member also gets a discount on their next purchase.