ciroc vodka

Tasting Ciroc Vodka's New Flavors

Filed under: Spirits

New Coconut and Berry flavors from French vodka maker Ciroc are finally making it into circulation after months of chatter and small sampling. I'm not a huge fan of flavored vodkas with the exception of Ketel One Citroen. And I looked at the Coconut Ciroc with great trepidation and wariness as most coconut flavored liquor I have sampled in the past reminded me more of certain cab drivers' hair products than a whiff of the Caribbean.

All my doubts in place, though, the Coconut Ciroc surprised my senses. It helps that the distillers started out with Ciroc--made from grapes rather than wheat, potatoes or the other usual source material for vodka. Ciroc is one of my favorites to begin with, slightly oilier than many other vodkas and not as hot on the tongue. The Coconut is gentle, and makes for a very nice base for some Caribbean inspired cocktails. I tried one suggested by Ciroc combining Ciroc Coconut with 5 oz. of pineapple juice, a quarter oz. of fresh lime juice, soda water and rocks, garnished with a lime wedge. Nice.

I admit to preferring the Berry on ice after being stored in the freezer. It was also good straight up coming out of the freezer. I was not wild about the Ciroc suggested cocktail that combined the new flavor with Sprite, sour mix, grenadine and a lime wedge over ice.

Flavored vodkas keep proliferating chiefly because of women, especially women 21-39. The marketing phenomenon has made flavored vodkas one of the fastest growing niches in the spirits business. Of course, it also It also helps to get more shelf facings at liquor stores.

Prices: Around $36 per 750 ml bottle.

Tags: berry vodka, ciroc, ciroc berry, ciroc coconut, ciroc vodka, coconut vodka, Flavored Vodka, liquor

Ciroc Vodka Offers $1 Million To Turn New Years's Eve Ball Blue

by Deidre Woollard (RSS feed) —

Filed under: Spirits, Charity

Ciroc Vodka and Sean "Diddy" Combs have made an interesting offer to the city of New York. The company, which already has massive billboards installed in Times Square, has offered $1 million to a charity on behalf of the city in exchange for a New Year's Eve ball takeover. The vodka brand wants to change the historic crystal ball to blue to match the blue sphere on the Ciroc vodka bottle. Quite a stunt but I'd be surprised if city took the cash. It seems to be an opportunity like that should be worth at least $10 million.What the press release doesn't reveal is that Combs is already booked to host a party in Miami on New Year's Eve at the Fontainebleau.

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Tags: ciroc vodka, CirocVodka, diddy, sean combs, SeanCombs

Diddy Does Vodka

by Sandy Maple (RSS feed) —

Filed under: Spirits

Don't call Sean "Diddy" Combs a celebrity endorser. He prefers the term "luxury brand builder" and his latest endeavor involves some high-end vodka. He has just signed a multiyear deal to develop Diageo PLC's superpremium Ciroc vodka. And he isn't just putting his name behind the bottle. Combs plans to be very involved in all aspects of the development, focusing on attracting the "movers and shakers" of the vodka drinking world. "They're looking for something that tastes like their lifestyle," he said. "It's that trendsetter, that hipster, someone who's looking for luxury and looking for something better." If all goes well, Comb's 50-50 share of the profits could ultimately net him more than $100 million.

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Tags: celebrity vodka, CelebrityVodka, ciroc vodka, CirocVodka, diageo, diddy, p diddy, PDiddy, sean combs, SeanCombs, vodka