chronopassion

MB&F HM3 ReBel Watch

The minds behind popular boutique high-end watch brand MB&F are always thinking, and often quite clever. While not necessarily obvious, the new special version of their Horological Machine number 3 called the "ReBel" is actually the first of a series of timepieces that give a less than likely source a bit of celebrity - the watch retailer. Each year many timepieces are made in honor of a brand's relationship with a celebrity, hoping that the connection with lure the attention of consumers. Such campaigns require loads of marketing investment as well. For a smaller brand like MB&F, instead of massive budgets, it is their retailers combined with their own clever marketing tactics that spreads word of their wares. So why not leverage that a bit more by making your retailers celebrities?

The MB&F HM3 ReBel is dedicated to Laurent Picciotto, the proprietor of the high-end watch store in Paris called Chronopassion. The watch is a lefty version of the HM3, meaning that built inversely to operate on one's right wrist, versus their left wrist. The case is done in 18k white gold, that has been PVD black coated for a dark gray finish. Inside is an automatic movement. Only 18 of these watches will be made. You can learn more about the base HM3 watch here.

Tags: chronopassion, HM3, Laurent Picciotto, MBF, ReBel, watch

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Chronopassion Paris To Carry Corum Watches

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

Watch store owner and "personality" at large Laurent Picciotto is very particular about the watch brands his store Chronopassion in Paris carries. He is known to deeply invest his time and effort into expanding the brands the store carries. Why? Because it seems to be his goal that the shop only carry highly exclusive brands that are also highly original. Not a bad motive.

In the second such photo shoot that I've seen him participate in (first was for Richard Mille watches), Picciotto hangs with Corum's CEO Antonio Calce, with each wearing one of the new Corum Ti-Bridge watches. The images are meant to be sort of silly in a "I really want to be a celebrity" manner. Though the man does a good job of establishing hype, and I certainly appreciate the departure from all the stuffy pomp and circumstance of luxury watch retail. If you find yourself in Paris looking for one of the world's finest (i.e. most expensive) timepieces. Look no further than Chronopassion - where you will now also find select Corum timepieces.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Gallery: Chronopassion Corum

Tags: chronopassion, corum, paris, ti-bridge, watch

Chronopassion Panerai Watch

by Deidre Woollard (RSS feed) —

Filed under: Timepieces / Watches

The latest Panerai is this chunky Luminor Submersible created in a limited edition of 75 pieces for the Parisian watch boutique Chronopassion. The watch is a lefty and uses the automatic Panerai caliber OPIII movement. The watch is water resistant to 300 meters but since the case is stainless steel and measures 44mm you may need an additional flotation device (talk about a wrist anchor!). The watch sells for 4,800 Euros at the Chronopassion boutique.

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Tags: chronograph, chronopassion, panerai, timepiece, wristwatch