chivas

Aberlour Gets a Make-Over

Filed under: Spirits

They told us when we were kids not to judge a book by its cover. But when buying a bottle of scotch, many customers don't have much else to go by than its packaging.

Aberlour, for example, has had a rather staid label and packaging. But in a bid to make their quality product stand out amidst an ever-growing selection on liquor-store and duty-free shelves, parent company Chivas Brothers has given the brand a new look.

The new design updates on the old one with a more contemporary look. As it stands Aberlour claims the mantle as the top selling single malt in France, the largest market for scotch in the world. Who knows how much of the worldwide market it can capture with its fresh duds.

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Tags: aberlour, chivas, chivas brothers, highland, pernod ricard, scotch, single malt, speyside, whisky

Chivas Brothers Launches Scotch Age Awareness Campaign

by Noah Joseph (RSS feed) —

Filed under: Spirits

Even amongst casual celebrants, most consumers know that – amongst myriad other factors – an older whisky is generally a better one. In fact, in a recent market study, Chivas Brothers found that some 94% of consumers knew that. But far fewer – only 10% – knew that the age stated on a bottle of scotch indicates the youngest whisky in the bottle, not the average age (48% of those polled) or the oldest (35%).

Based on its findings, Chivas Brothers is undertaking a new awareness campaign to highlight the significance of age statements in scotch whisky. The Chivas group – part of Pernod Ricard, one of the largest liquor companies in the world – is among the world's foremost scotch distillers, encompassing such blend brands as Chivas Regal, Ballantine's and Royal Salute as well as a range of single malts including The Glenlivet, Abelour, Longmorn, Strathisla, Scapa and Tormore.

Most (if not all) of these labels feature age statements, and a range of marketing initiatives will aim to educated consumers as to their importance.

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Tags: chivas, chivas brothers, chivas regal, guaranteed age whisky, know the age know the whisky, look for the number, pernod ricard, scotch, scotch whisky, whisky

Longmorn Whisky

by Deidre Woollard (RSS feed) —

Filed under: Spirits

The latest tipple from Chivas Brothers is Longmorn a 16 year old super-premium malt whisky which will be priced at $100. The whisky has been around since the 1890s but Chivas is now pushing the brand to a larger market and has redesigned the bottle to attract more luxury drinkers. The whisky comes in a glass bottle with a stitched leather base and the label incorporates two types of matte and embossed paper. An aluminum seal stamped with the "g" from the Longmorn logo is tied around the bottle neck. Longmorn uses fat, plain stills to create complexity and the taste is described as sweet and fruity with a nose of spices, banana, honey and suede and a complex palate with taste of cinnamon and a "mango-like" sweetness.

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Tags: chivas, liquor, longmorn, scotland, spirits, whisky

Be The Chivas Ambassadors

by Deidre Woollard (RSS feed) —

You already have a great job but what about your charismatic friend who wants big money but never seems interested in more than a never-ending party. Have we got a gig for them. Chivas Regal Scotch Whisky is launching their third year of the Search for The Chivas Life and are looking for two people to become Chivas Life Ambassadors for a year. The job includes lots of travel, plenty of Chivas and parties galore. Chivas appoints two Chivas Life Ambassadors who will be paid $200,000 including a travel stipend and who are required to host events, record their adventures on line and attend Chivas Life events such as Elephant Polo and Snow Golf. Want to try out? You can apply online or in the Chivas Studio open for several weeks in six major markets -- New York, Dallas, Miami, Chicago, Los Angeles and Las Vegas for you to film your audition. Applications for the two positions will be accepted through March 30, 2007.

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Tags: alcohol, chivas, scotch, whisky