It's a little easier over at the Kimpton chain of boutique hotels. Their "We've Got Your Bag" promotion requires proof of an airline baggage charge when you check in at any Kimpton Hotel in the country. They pay up to $25 per room but the deal is valid only with Best Available Rate booking and not valid for discounted or negotiated rates or groups.
The USA Today article says that these types of deals are aimed at vacationers and more occasional travelers who may not have amassed the frequent flier perks that allow some to dodge these fees. The point of these deals isn't so much about the savings as it is the sense of goodwill and camaraderie engendered. A variety of hotels have offered these deals in the past. It's an inexpensive way to get a little publicity and it has some appeal for travelers. What we haven't seen yet is third-party travel sites offering to pick up the tab. That might have even more impact.