check

Since Burberry is trying to remind consumers that there is more to them than their signature "check," keep an eye out for the new ways that they're working their knight logo into designs. This Check Shoulder Bag, for example, has the knight printed on the bag's fabric just beneath the checked print, where consumers can adapt to it without having to give up the plaid cold-turkey. The camel colored bag has PVC and leather trim in chocolate, and the strap has a generous 10" drop. And, for the practically minded, the bag measures in at 13 1/2" x 9 1/2" x 5", with several pockets to keep your various accessories neatly organized. Price: $475.

According to the Wall Street Journal, only a few days into her new gig, Burberry CEO Angela Ahrendts said that she wants to see more diversity in the label. Their signature plaid, a.k.a. "check," is a bit overexposed at the moment due to its tremendous popularity over the past few years and the rise in counterfeit or look-a-like goods. They're not eliminating the check, but they're scaling it back already. For example, their new fall quilted jackets (the one pictured is $495) all feature solid colors and the square-toe pumps ($365) have only the smallest amount of checked piping.

The general plan is to always keep the check, but to promote other brand symbols, such as a mounted knight that was trademarked by the company over a century ago. The company has also hired several new designers to focus on adding accessories to the brand, giving consumers options beyond just clothes.