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Charlie Palmer Becomes The Latest Celebrity Chef With A Burger Joint
Filed under: Dining
Chef Charlie Palmer, like many other celebrity chefs, is turning his attention to the burger. Palmer is opening DG Burger, a space within his existing restaurant, Charlie Palmer at Bloomingdale's in the South Coast Plaza shopping center in Costa Mesa, California. The initials stand for "Damn Good Burger." Palmer will have plenty of competition in the burger world: Bobby Flay runs Bobby's Burger Palace; Emeril Lagasse has Burgers and More by Emeril and in the same South Coast Plaza mall, chef Marcus Samuelsson's Marc Burger has a spot at Macy's. Laurent Tourondel opened LT Burger over the summer and Richard Blais, who was on "Top Chef," is the chef behind Flip Burger Boutique. The Wall Street Journal traces the start of the trend to chef Hubert Keller who opened Burger Bar in 2004.
DG Burger opens this week with only one burger: Palmer's signature DG Burger, a version of the seasonally changing burger that has been on the menu at the full-service restaurant since it opened in 2008. It is made of Black Angus beef topped with cabbage, tomato, red onion and a secret sauce on a semolina-potato bun. It sells for $7.95. Executive Chef Amar Santana will serve up casual fare including garlic sausage sandwich with roasted peppers, salads, citrus glazed beef or chicken skewers and crispy fries with accompaniments of curry ketchup, bacon mayo, roasted garlic sour cream or chipotle aioli. According to National Restaurant News there are no plans to expand the DG Burger concept to other locations.
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